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NATASHA HAMILTON LAUNCHES ‘SPECIAL CUDDLES FOR SPECIAL CARE BABIES’
CAMPAIGN
FORMER Atomic Kitten and mother of two Natasha Hamilton is
leading a national campaign to fund the first ever UK research into
the psychological benefits of skin-to-skin care; a bonding technique
particularly beneficial for mums with premature babies. The
campaign, known as “Special Cuddles for Special Care Babies”,
is part of Fairy Non Bio’s support for BLISS, the premature baby
charity.
Each year 80,000 UK babies (1 in 8) are born prematurely or sick,
the highest rate in Western Europe. Of these, 12% will be looked
after in a special care baby unit and cared for in an incubator by a
nurse, meaning reduced contact with mum.
The skin-to-skin-care method is simple and involves placing the baby
in an upright position against a mother’s bare chest. It is proven
to have physical benefits for baby, including being an effective way
of stabilising a baby’s temperature and regularising breathing. It
also helps a baby’s cognitive, behavioural and motor development.
Skin-to-skin-care is already practiced in both the developing and
developed world, from Italy, Holland, Finland and France, to South
Africa, Indonesia and Madagascar, and is even national policy in
Brazil! Although implemented in some advanced UK hospitals it has
not yet become standard practice in the UK, indeed a national
survey shows that just 64% of women were not aware of skin-to-skin
care and its benefits.
For ‘Just The Two Of Us’ finalist Natasha Hamilton,
skin-to-skin care, could play a vital role in helping mums to bond
with their babies. Natasha’s son Harry was born a few weeks early
and she understands how anxious mums can feel when they are not able
to have physical contact with their baby straight away.
Natasha comments:- “It’s a natural feeling for a mother to
want to hold her baby after giving birth and can be very traumatic
if a baby is taken away to be cared for in a special care baby unit.
Skin-to-skin care is a simple but essential method and is beneficial
for both mum and baby. It can help children establish a relationship
with mum and potentially build bonds with others in later life. I am
so proud to be able to support the Fairy Non Bio campaign to try and
make this more common practice in UK hospitals!’
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WHISKAS® SEARCHES FOR LIVERPOOL’S PURRFECT PURRETRY!
When it's time to
snooze your sprawled on my bed
When I wake in the morning your curled around my head
When I walk down to breakfast your under my feet
When I sit down for coffee your perched on my seat
When I'm typing on my laptop you walk on the keys
When I go to get up you jump on my knees
When I clean my teeth you sit on top of the loo
When I put on my socks you sit on my shoe
When I paint my face you nudge my lipstick
When I put on my watch you follow the hands tick
When I go to work you watch me leave
What you do when I'm out I'd love to know!!!
Fearne Cotton, TV & radio presenter
Whiskas®, the UK’s leading cat food brand, knows just how
Liverpool’s cat owners love to talk about their pets and what better
way to express their love for their feline friend than through a ‘Purrem’
- poems that express the infectious happiness of owning a cat!
Whiskas is giving Liverpool’s cat lovers the chance to join
cat-loving celebrities, such as author, Jilly Cooper, horse-racing
pundit, John McCririck and This Morning’s Scott Miller by featuring
in the Whiskas Book of Purrems, a celebration of the finest cat
Purrems and photography to be launched later this year in aid of
veterinary charity, PDSA.
To get cat lovers in Liverpool perfecting their Purrems, the experts
at Whiskas have created the first ever ‘Purrem Generator’ on
www.whiskas.co.uk, which helps create the purrfect
Purrem.
Justine Hare, spokesperson for Whiskas who created the online Purrem
Generator, comments:- “At Whiskas, we know that Liverpool’s
cat owners love to talk about their cat’s quirks and behavioural
traits and what better way than through poetry. The Whiskas
Purrem Generator gives Liverpool’s cat lovers the chance to express
the happiness they feel as a result of their relationship with their
cat. The Whiskas Book of Purrems celebrates the unique cat-owner
relationship and gives cat lovers the opportunity to share the
enjoyment of owning a cat, whilst raising vital funds for pets in
need of vets.”
Whiskas is searching for North-West’s finest cat Purrems to feature
in the Whiskas Book of Purrems. To enter the “Whiskas Purrfect
Purrems competition” and be in with a chance of being one of the
11 Purrems to be included in the book alongside the celebrities and
their purrfect tales, simply enter online by logging on to
www.whiskas.co.uk or send your Purrem to Whiskas
Purrect Purrems, c/o Ketchum, PO Box 4064, 206 Whitechapel Road,
London, E1 6AU.
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