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Southport Reporter® covering the news on Merseyside.

Date:- 25 June 2007

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SMOKERS STUBBING OUT ON 1 JULY SET TO SAVE £12.5 MILLION A DAY

OVER a 3rd of the UK’s 10million smokers have resolved to stub out on 1 July, saving themselves £12.5 million pounds a day – a huge £4.5 billion over the course of the year, according to new research from Lloyds TSB Savings. 

With the average UK smoker getting through 14 cigarettes a day, kicking the habit will provide annual savings of £1,336. The 40% of smokers who currently smoke over 20 cigarettes a day look set to free up just under £2,000 each year.  With a further 28% of smokers intending to cut down following the smoking ban in July, there should be plenty of extra cash floating around. However, 29% of smokers believe they will not notice the extra funds, despite the fact that cutting down by just 5 cigarettes a day will save over £450 over the course year.

Matthew Osborn, from Lloyds TSB Savings, comments on the findings:- ‘A quarter of the population admit they have no savings provisions and not having enough money at the end of the month is the main reason given. By quitting, the average smoker is automatically freeing up over £100 every month, so it’s an ideal opportunity to get into the habit of saving.”

When quizzed on their intentions for newly acquired cash, 24%, of respondents intends to put their new found funds into a savings account.

Matthew Osborn continues:- ‘On a daily basis, £3.66 may seem like a trivial amount, but these small amounts soon add up to a far more substantial sum. By transferring the amount normally spent on cigarettes into a savings account, you not only get the motivation of seeing a nest egg grow, but you will be earning interest too.”

28% of smokers preparing to curb their habit intend to use the extra cash to treat themselves to luxury items such as new clothes or ipods. 27% believe that quitting will provide a better general lifestyle, with more holidays and evenings out. Travelling is the top intention for one in ten of those aged over 45.

The findings show that many plan to use the extra finances for more specific projects. 1 in 10 of those aged 18 – 24 hope to direct money towards a house deposit, with over 1 in 20, 25 – 34 year olds using the cash for home improvements such as a new kitchen. Just 6% of those aged 25 – 34 intend to build a nest egg for their children; those following these plans could save in excess of £32,500 by the time a child reaches 16.

Amanda Sandford, of Action on Smoking and Health, commented:- “Many smokers are in denial about the true cost of their habit and find it easier not to confront the issue. When spread across a lifetime, the cost of lighting up is quite staggering and doing these calculations can be a real wake up call for smokers. Seeing the money you would normally spend on cigarettes build into a tidy nest egg can be a huge motivational boost when trying to give up.”

BUSINESS URGES FRESH EYES ON LEARNING DISABILITIES

LIVERPOOL based Advantage Healthcare, one of the UK’s leading providers of health and social care workers is backing Mencap’s Learning Disabilities Week, which this year aims to highlight the problems young people have with discrimination and bullying.  With up to an estimated 2.1 million people in the UK having some form of learning disability, the statistics on verbal and even physical abuse are alarming.

Melissa Gane, Marketing Manager for Advantage Healthcare says:- “Although the way society sees people with learning disabilities has changed significantly, almost a quarter of adults with learning disabilities have experienced physical abuse and 47% some kind of verbal abuse or bully. Perhaps the most worrying statistic however is the fact that 90% of those reported some form of abuse had occurred in the last year. Many children don’t report bullying or social exclusion so these figures could in fact be higher.”  She added:- “Quite often its not that people don’t care, it’s that they don’t realise someone has a learning difficulty or if they do, there’s an innate sense of fear which takes over. With the range of learning disabilities that people suffer from being so diverse, and the fact that the person themselves is not always aware of their own condition, you begin to see what a complex area this is.”

With a branch in LIVERPOOL Advantage Healthcare provides support workers for young people and adults. They have experience in areas such as autism, challenging behaviour as well as clients who have acquired brain injuries.  Aiming to empower young people by teaching them the skills to integrate better into the community and lead independent lives, Advantage support workers help teach everything from how to handle money and budget through to social integration and how to obtain professional qualifications such as NVQ’s.

Melissa continued:- “The sad fact is that our carer’s and the people they look after still face discrimination. We have instances where they have taken disabled young people to zoos, cinema’s, soft plays and other parents have removed their children from the area where our young people are. They have also experienced discrimination from staff at some venues. Luckily our carers and support workers are strong willed people who are passionate about the welfare of the young people they look after and are able to deal with such situations well.”

Advantage also provides a vital respite service which allows parents and carers time to relax, recoup, spend time with other children in the family, and carryout some of the everyday tasks that they can’t do whilst providing care. Advantage carers also ‘lend an ear’ to parents or carers who are not able to cope.

Melissa concluded:- “Families of children and young adults with learning difficulties face a number of obstacles in society, whether it is social exclusion or the constant pressure of looking after a child with a learning disability. We would urge everyone this week to look at learning disabilities with fresh eyes.”

To find out more information about Advantage Healthcare, please call 0800 032 3355 or visit www.advantagehealthcare.com.

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