| MAGHULL HERO 
			HAILED REGIONAL WINNER FOR NORTH WEST IN NATIONAL LIFESAVING AWARDS 
			 A man from 
			Maghull, Liverpool, who saved the life of a driver after a serious 
			car accident, could be on his way to 10 Downing Street to be 
			congratulated by the Prime Minister after being crowned a Regional 
			Winner in the annual Vodafone Life Savers Awards.
 The Awards were launched in April 2007 to honour unsung heroes, both 
			in the emergency services as well as ordinary members of the public; 
			behind Britain’s most remarkable lifesaving rescues.
 
 Vodafone has become an Ambassador for the emergency services after 
			creating the Vodafone Life Savers Awards six years ago as a national 
			tribute.
 The Awards highlight how mobile phones have revolutionised 
			the vital link between the public and the emergency services when 
			minutes matter - now becoming an essential part of anyone’s first 
			aid kit.
 Phil Keating, from Maghull, was nominated by the North West 
			Ambulance Service for his heroism. He has now been named a Regional 
			Winner in the North West heat – one of 12 taking place all over the 
			UK.
 
 Phil Keating was driving home from work one evening last December 
			and had nearly reached his house when he saw that there had been an 
			accident, apparently involving only one car.
 
 A community first responder volunteer working in conjunction with 
			North West Ambulance Service, Phil immediately stopped to 
			investigate.
 
 At first it seemed that no one was injured, but a woman involved in 
			the incident told him she had hit another car which had lost control 
			and run off the road into the ditch, which was full of water.
 
 Seeing a car upside down in the water, Phil grabbed his responder 
			bag and jumped down to it. He had to smash a rear window to gain 
			access to the car which was quickly filling with water.
 
 The driver was semi-conscious, trapped at an awkward angle and had a 
			serious cut to the hand. Concerned about possible spinal injury, 
			Phil fitted a spine collar, then administered oxygen and provided 
			vital life support to the seriously injured driver.
 
 When the emergency services arrived, Phil remained in the car as 
			they passed down a long board. He then secured the casualty to the 
			board which was carefully pulled up the side of the ditch to the 
			waiting ambulance crew.
 
 There is no doubt that Phil’s swift and selfless actions that 
			December night saved the life of the car driver. He was awarded a 
			prestigious Liverpool Shipwreck and Humane Society Award and a 
			Mersey Marvel Award for his bravery and the North West Ambulance 
			Service nominated him for a Vodafone Lifesaver Award in recognition 
			of his courage and determination.
 
 Phil’s entry will now join the other 23 Regional Winners to go 
			before the National Judging Panel, which includes Gulf War veteran 
			John Nichol, TV personality Nell McAndrew and actor Martin Kemp, 
			plus Vodafone and Awards charity partner the Royal Humane Society.
 
 And if Phil’s entry goes all the way to the top, he will receive a 
			personal invitation from the Prime Minister to a reception at 10 
			Downing Street in November, where they will be presented with their 
			award.
 
 “Modesty is a very British trait and anyone who has shown extreme 
			courage should be recognised”, said Vodafone UK’s Julien 
			Cozens. “We want to make sure that acts of bravery, such as 
			Phil Keating’s, do not go unnoticed. Vodafone UK is delighted that 
			Phil has been judged a Regional Winner in these national awards and 
			we wish him the best of luck in the next round.”
 
 The 10 National Life Savers will be announced later this Summer and 
			the Downing Street reception will take place on Thursday 8 November 
			2007.
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