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Southport & Mersey Reporter® covering the news on Merseyside.

Date:- 5 November 2007

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DRAGONS’ DEN STAR TO JOIN BUSINESS LINK AT REGIONAL EVENT

DOUG Richard, business expert and former star of BBC show Dragon’s Den, is joining forces with Business Link at the upcoming Business North West event, in a bid to encourage and inspire entrepreneurs from across the region.

The high profile entrepreneur will be speaking at the conference, held at Manchester central, on Thursday 22 November 2007 at 11.30am to 12.30pm, alongside Peter Watson, Managing Director of Business Link Northwest.

Peter comments:- “Business Link Northwest is proud to support such a prestigious regional event. It is an ideal opportunity for us to meet hundreds of North West businesses, and to help them get the most out of our impartial, free-to-use business support and information service. We are excited to be collaborating with such a successful entrepreneur as Doug Richard. In the same manner that Doug has breathed fire into potential business enterprises, we believe his experience and expertise can help to inspire a new generation of entrepreneurs here in the North West.”

This year, Business Link is the major supporter of Business North West, taking the most prominent stand (number 101) at the region’s biggest business-to-business exhibition on 21 November to 22 November 2007. As thousands of decision makers, managers and directors descend on the venue, known formerly as the GMEX, Business Link Northwest’s team will be on hand to provide face-to-face information, support and advice on a range of business issues and demonstrating how to get the most from their content rich website.

From setting up a business to sales and marketing, employing people, tax legislation, even buying or selling a company – Business Link will be on hand with a whole host of information for businesses to take advantage of.  At Business North West, visitors will get the chance to access information and support from over 170 exhibitors, as well as hear other key speakers including Nick Leeson and Michelle Dewberry - winner of TV show ‘The Apprentice’. What’s more an innovative speed networking area, sponsored by Business Link Northwest, will allow business owners to network with like-minded people and with up to 4000 visitors expected, this is an opportunity not to be missed.

Peter continues:- “Doug Richard is the founder and Chairman of Library House and has more than 18 years experience in the development and leadership of technology and software ventures, both in the UK and the US. With extensive skills as an entrepreneur, technology visionary and creator of businesses, his keynote address to over 500 delegates can’t help but strengthen our aim to help businesses flourish and grow, and to ultimately contribute to the competitiveness and success of the North West.”

Through its ongoing ‘Just Ask’ campaign, Business Link Northwest is encouraging businesses not to go it alone, and to get in touch when they need support and information. Whatever your business question, you are invited to visit Business North West and ‘Just Ask’ for the help and advice you need. To register for free tickets visit www.bookmeaplace.org.uk 

If you’re unable to get to Business North West, you can still access Business Link Northwest by visiting this link,  by speaking to Business Link Northwest brokers on 0845 00 66 888 or by email.

FATAL FRIDAY PHENOMENON

SHOULD road users think twice about their commuting on a Friday?

Road users will be more at risk of an accident on a Friday than any other day of the week, especially now that the clocks have gone back. Known as Fatal Friday Phenomenon, statistics show that more accidents happen on a Friday, and particularly between the hours of 4pm and 6pm, than at any other time. The statistics also show that the number of accidents jumps by up to a 5th in the winter compared to the summer.

As National Commute Smart Week, which started on Sunday 27 October 2007, when summer time ended, draws to a close, road users and pedestrians are being warned to be extra careful by Work Wise UK, the organisation behind the awareness campaign to promote alternatives to the 9 to 5 daily grind, 5 days per week. Chief executive Phil Flaxton said:- “Now that the clocks have gone back, many people will be travelling both to and from work in the dark.  A combination of the end of a long and tiring working week with the rush to get the weekend started will result in some people being a little more careless than usual. Road users need to take care today, especially in the late afternoon.”

Analysis of the Government statistics - 'Road Casualties Great Britain 2006' - reveals that there was a 12% increase in the number of car users killed or seriously injured, from 1211 in October to 1340 in November. The number of pedestrians killed during the winter months showed a greater rise, being 20% higher than in the summer: 339 were killed during BST, whereas 404 died during the winter.

National Commute Smart Week has aimed to encourage the wider adoption of smarter commuting, promoting more home working and more flexible working. More people working from home more often will reduce the overall requirement to travel, reducing traffic congestion and public transport over crowding, whereas allowing more flexible working will enable commuters to avoid peak times, easing the strain when congestion and overcrowding are at their height.

Phil Flaxton continued:- “With less people travelling, and peak times less busy, it must impact upon accident rates and reduce the number of people killed or injured on our roads.”

According to RoSPA, by working from home, workers are at less risk of an accident - 20 people are killed and 250 seriously injured every week in crashes involving someone who was driving, riding or otherwise using the road for work purposes. 

Further details about Work Wise UK can be found on the website (www.workwiseuk.org).  

City Joins Euro Road Safety Drive

A MOVE to cut the numbers of people killed on roads throughout Europe has been endorsed by Liverpool City Council.  The authority has signed the European Road Safety Charter which was proposed by the European Commission in 2001 with the aim of saving 25,000 lives a year across the European Community by 2010.

Councillor Barbara Mace, Assistant Executive Member for Regeneration, who signed the Charter on behalf of the City Council in a ceremony at Brussels, said:- “I am delighted to sign the European Road Safety Charter for Liverpool.  We have made great progress in recent years in reducing the numbers of people killed or seriously injured on our roads, but we have a great deal of work still to do. In particular, we need to do more to reduce the numbers of teenagers and young adults tragically and needlessly killed or seriously injured on our roads.”

Signing the charter highlights the council’s on-going commitment to reduce road fatalities and serious injuries. In 2006 there was a 31.7% reduction in the number compared with the period 1994-1998 and a 51% reduction in the number of children killed or seriously injured

Councillor Mike Storey, Executive Member for Regeneration added:- “We are preparing an updated action plan for the next 3 years, to make sure we further reduce the numbers killed and injured on our roads.  A key part of this will be to continue working closely with our colleagues in the Merseyside Road Safety Partnership, especially the Police who play a key role by carrying out a range of activity to promote safer driving. We are preparing a package of improvements to key routes around the City which will be complemented by education, training and marketing campaigns.”

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