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Southport & Mersey Reporter® covering the news on Merseyside.

Date:- 5 November 2007

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Merseyside’s judiciary for all

FOLLOWING the advice and support of the Lord Chancellor, Merseyside Magistrates Courts have taken up the challenge to ensure that its magistrates’ benches resemble the communities they serve.  Operation Black Vote in partnership with the Ministry of Justice have re-launched a groundbreaking campaign which has already begun to change the face of the magistracy.

Over 30 people who took part in the national Scheme have already been appointed as magistrates and nearly 70 other participants are awaiting their interview outcomes.

A series of free 1 day seminars entitled,A judiciary for all are being organised in regions across the country, including Merseyside to help improve Black and other minority ethnic (BME) representation within the magistracy and to increase BME awareness of the criminal justice process.

The seminars will provide individuals considering applying to the magistracy with the knowledge and understanding of the role of magistrates and the work of the Criminal Justice System.

Rt. Hon. Jack Straw MP, Lord Chancellor said:- "The magistracy should of course reflect the communities it serves. We therefore support this important opportunity to encourage more people from the Black and minority ethnic population to become magistrates."

The seminar is part of an open day organised by both Knowsley and St Helens Crime and Disorder Reduction Partnerships and the Merseyside Criminal Justice Board as part of the national Inside Justice Week initiative.

Court manager, Debbie McLaughlin explained:- “The day will attempt to dispel a lot of the myths that are out in the public arena about how the Criminal Justice Agencies operate to deliver a service to the local communities that they serve.

As people learn more about the Criminal Justice System it is our hope that public confidence will increase.”

The seminar will be held in St Helens & Knowsley Magistrates Court, Corporation Street, St Helens on Friday, 9 November 2007 from 1.45pm to 4.15pm.

 Operation Black Vote is providing this unique learning opportunity to anyone who has a desire to become a magistrate to play a full and positive role within our public institutions.  For more information contact Operation Black Vote on 0208 983 5471.

Over 50s: Eco-Cynics, Most think government is ‘capitalising on concerns

THE over 50s, whilst concerned about the state of the environment, are suspicious of the government’s plans to implement green taxes and would only support efforts to curb climate change providing it didn’t inconvenience them, research revealed.

Millennium, the UK’s leading mature marketing agency, commissioned the research to investigate the over 50s’ attitudes towards green issues and how companies could better market eco-friendly products and services to this wealthy and increasingly discerning age bracket. Research findings found that 84% believed that the government was capitalising on current concerns to implement further ‘green taxes’.  35% also felt that current concern about the environment was disproportionate and scaremongering, with this rising to 43% of all male respondents.

With increased media coverage about the effects of climate change on the world and rising evidence of global warming, 82% of respondents confessed that they worried about the state of the world as their children and grandchildren would inherit it and 92% felt that the government was not doing enough to safeguard the environment for future generations.  However, some show little desire to change for the environment’s sake, as 28% felt there was no point in them personally striving to live an eco-friendly life and 31% would not sacrifice their standard of living at all to benefit the environment.

The research, which was conducted by The Leadership Factor, the UK’s leading source of customer satisfaction data, polled 700 men and women over the age of 50 on the contentious issue of the environment.

Fiona Hought, Managing Director, Millennium, said:- “Our research clearly shows the diversity of opinion among the over 50s with regards the environment, but also the overriding sense of cynicism with which they approach those attempting to jump on the ‘eco-friendly’ bandwagon.  In light of this, marketers need to be very careful to ensure their campaigns are not dismissed as ‘cashing-in’ by mature consumers.

People are concerned about the state of the environment and many are prepared to engage in activities which benefit the environment, such as the 95% who recycle regularly, so there is most definitely an openness to eco-friendly products and services that marketers could capitalise on, but as scepticism is endemic, propositions must be absolutely credible.

Our advice to marketers would be to ensure the eco-credentials of their products really stand up to scrutiny. Given that the over 50s account for 40 per cent and rising of all consumer spending, there is a massive market to be exploited, so eschewing ‘
preachy’ marketing campaigns and adopting a more empathetic, practical tone will most definitely reap the desired rewards.”


For more information, visit www.millenniumdirect.co.uk. 

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