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Issue Date:- 21 December 2008

North West sits on mountain of unused ideas

8 out of 10 people in the North West believe they’ve had an idea that would have a positive impact on everybody’s lives but, for the vast majority (71%), their moment of genius remains untapped over worries such as lack of funding or fear of failure.  The findings of a survey for the National Endowment for Science, Technology and the Arts (NESTA) come as the organisation stumps up a massive million pounds for great ideas to save the planet. The cash will be given to winners of the Big Green Challenge, a competition that opens to encourage people across the UK to work together to tackle climate change.

80% of those questioned in the North West believe ideas from ordinary people can make a huge difference to serious social problems like climate change, as well as crime, health and education. However, the findings suggest a lack of funds (28%), lack of confidence or fear of ridicule (31%) and not knowing where to start (26%) are stopping some of the 442,000 bright ideas people from the North West dream up every week from being realised.

Designed to address these barriers and develop home-grown ideas into carbon-cutting initiatives, the Big Green Challenge will encourage groups of people and not-for-profit organisations to think of new ways to reduce the carbon emissions of a community. Initial ideas must be submitted by the end of February 2008, after which the top 100 will be whittled down to a short list of 10 finalists, each of whom will receive £20,000, mentoring and support to put their ideas into practice. The group with the most imaginative and successful approach at the end of the competition will win the lion’s share of £1 million.

More than half of those in the North West surveyed by NESTA claim they’d be motivated to act on their ideas if they had financial backing or reward. At the same time, changing people’s lives (49%) and helping the local community (40%) are seen as the most important end results of having good ideas.

Commenting on the survey, NESTA Chief Executive Jonathan Kestenbaum said:- “The findings suggest that many of the potentially great ideas out there that could have a real impact on our big social problems are going to waste. The New Year offers an opportunity to bring these ideas to the surface. By providing a financial incentive and expert support, we hope to encourage communities across the North West to come together to find new ways to tackle climate change.”

Cliff Prior, Chief Executive of UnLtd, the social enterprise experts who will be helping NESTA handle applications, added:- “This survey hits the button: there are so many people with great ideas and a real passion to change things in their community, but they need confidence, funding and technical support to make that happen. UnLtd supports over 1,000 social entrepreneurs each year and we know that real change comes from the bottom up.”

Further findings from the North West survey show:-

A 5th claim to have their flash of inspiration while doing household chores

Many ideas literally go down the plughole, as the shower or bath is rated as the top place for inspiring creativity for 12% of those questioned

Those interested in taking part in the Big Green Challenge should go to biggreenchallenge.org.uk to find out more and submit an application form.

NSPCC calls on people to “think small” & put a stop to child abuse

PEOPLE across Southport are being encouraged to help the NSPCC spread the message about ending cruelty to children by displaying a new poster that has been created for their latest campaign Be the Full Stop.

The think small poster can be downloaded from bethefullstop.com and by visiting the local campaigning deed. Copies can be ordered by filling out a brief order form on the bethefullstop.com site and ten copies can be obtained free of charge. Why not put the poster up in your local school, doctor’s surgery or shop noticeboard.

The poster includes information about NSPCC helplines and so could help provide contact information to someone who has concerns about a child’s well-being, or to a child experiencing abuse themselves. 

The poster supports the NSPCC campaign which aims to demonstrate how individual actions can, and do contribute to ending abuse and calls on the public to join in taking action against child abuse.

This campaign encourages people to visit bethefullstop.com to find out more information and get involved in ending child cruelty.

Once on the site, people can commit to a number of ‘deeds’ which include signing a petition, joining a local campaign or making a donation.

People can also obtain information on how they can help end cruelty to children as individuals, with a group or as part of an organisation.

The NSPCC cannot end cruelty to children by itself and works with other organisations to provide vital services for local children and families.

Be the FULL STOP is the public’s opportunity to play a role in putting an end to child abuse.

There are a range of simple actions that people can take to BE the FULL STOP including:-

· Wearing a FULL STOP badge

· Getting involved in a local campaign

· Joining a fundraising group

· Learning how to recognise the signs of abuse

· Volunteering for ChildLine or another NSPCC service

· Donating £2 a month

· Reading an issue of Your Family

· Using, saving and passing on the directory enquiry number 118 520 which donates 9p per call to the NSPCC

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