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Issue Date:- 31 March 2008

The 08 train at lime street is just-in time

POP megastar Justin Timberlake may be more used to travelling in private jets.   However, from Friday 14 March 2008, he will be touring the North of England on a Northern Rail train, as the UK’s largest train operator announces it is an official supporter to Liverpool Culture Company.

Justin is just one of several people and images featured in 2 very special train liveries that will travel throughout the north of England celebrating Northern Rail’s support of Liverpool: European Capital of Culture 2008.  Each train features a different design championing the arts and the Capital of Culture.   Train number 150146 features images of a variety of musicians, while train number 150147 is dedicated to art and sculpture, including pictures of Anthony Gormley’s Iron Menand superlambanana.  The image of Justin shows one of his recent MTV Award wins, marking the fact that the world famous music awards show is coming to Liverpool in 2008.

Jamie Ross, Area Director, Northern Rail said:- “As the UK’s largest train operator we are delighted to be an official supporter of Liverpool Capital of Culture.   Over 78 million journeys were made on our services last year and these trains will be a rolling celebration and promotion of the city and this year’s events.”

Councillor Warren Bradley, Leader of Liverpool City Council and Deputy Chairman of Liverpool Culture Company said:- “It is a huge boost for our Capital of Culture celebrations to have the support of Northern Rail.   Through their fleet of trains they can promote the message that Liverpool is the place to be this year to millions of people travelling all over the North of England.  

These train wraps are a fantastic advert for the city and underline the unbeatable quality and scale of our cultural offer.”

The artwork for the train liveries has been specially commissioned through the Culture Company and designed by Liverpool agency Finch.    

--{Click here to read a related dated report.}--

More motorists willing to accept lower speed limits in residential areas

THE national 30mph speed limit in built up areas was first imposed 74 years ago this week, but research by car insurance expert, Admiral reveals that an increasing number of us would be in favour of reducing it to 20mph.  Admiral surveyed 1,800 motorists and found that 39% believe the speed limit in residential areas should be 20mph, this number has risen from 30% last year and 25% the year before.  Perhaps surprisingly, slightly more men than women favour a reduction in the limit, however 4% of men and 2% of women think the speed limit on residential streets should actually be raised to 40mph.

Sue Longthorn, managing director of Admiral, said:- “Motorists have a reputation for being against speed limits, but our evidence shows more and more of them are taking a responsible approach to speeding in towns and cities.  Evidence shows that cutting speed in built up areas, decreases the number of fatalities following road accidents.   Our research suggests that the government wouldn’t have too much opposition if they decided to lower the speed limit to 20mph in residential areas.”

According to RoSPA, 2/3rds of accidents in which someone is killed or injured happen on roads where the limit is 30mph.   If you hit someone at 20mph, they have a 97% of surviving, hit them at 30mph and they have a 80% chance of surviving, while at 35mph they only have a 50% chance of surviving.

Admiral’s research reveals that many motorists are still speeding however, with 75% saying they do sometimes drive over the speed limit.   79% of men admit speeding compared with 71% of women.   But this figure too is falling, 2 years ago, 87% said they sometimes drive over the speed limit.  However, the number of motorists with speeding convictions has remained the same for the last 3 years.   This suggests that the number of people speeding has not fallen.   And the number of motorists with an SP30 conviction, for speeding on public roads is eight times more than the number with an SP50 conviction, for speeding on motorways.

Sue Longthorn, said:- “According to our research, around one in five of motorists has a speeding conviction, and this percentage has remained static for the last three years.   So the fall in the number of motorists saying they break the speed limit has not yet transferred into the number being convicted. 

The 30mph limit was introduced in 1934 for roads in built up areas, and that limit has remained the same ever since.   Of course cars are faster and more powerful now and there are also many, many more of them on our roads.   Maybe it is time for a review of speed limits in residential areas.”

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