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Issue:-
13 /14January 2009
Yellow Submarine Plaque Unveiling Extra
MORE photographs and audio
reports from the Yellow Submarine Plaque unveiling on 13 January
2010.
Play audio interviews:-
See the unveiling:-
NORTH WEST BRITS GET INTO SHAPE WITH ARMY’S KEEP FIT AUDIO
RESEARCH
carried out by the British Army has shown that people in the North
West are the second most likely region in the UK to give up exercise
only two weeks after New Year.
While Scotland was the highest at 34.1%, the North West followed
closely behind at 31.8% saying the good intentions for a
post-Christmas fitness regime fizzles out after two weeks.
And the North West was also shown to have the highest number of
respondents who have never set themselves any fitness goals, with
56.4% replying that they do not have any when asked if they have
ever failed to achieve a fitness goal in the past. Luckily for
the region, de-motivated Brits struggling to keep fit are set to
receive some personal attention, courtesy of a new initiative
launched by the British Army last week.
‘Army Fit: Personal’, a downloadable audio fitness
aide featuring Army Physical Training Corps Instructors will see the
Army’s motivational expertise recorded and available to the public
for the first time. The audio can be downloaded to iPods and MP3
players.
The fitness drive is also being supported by athletics legend and
Olympic medallist Kriss Akabusi who was in the Army Physical
Training Corps for fifteen years. His trademark motivational talent
features on the podcasts.
SSgt Douglas Steel, senior recruiter for Birkenhead Army Careers
Information Office (ACIO), comments:- “This year will mark the
150th anniversary of our Corps and we’re delighted to kick if off
with this new initiative. The residents of Birkenhead have been
telling us for years how much they respect our fitness expertise,
but it’s the benefit of our motivational ability they really crave.
We often work with local sports clubs or schools in Birkenhead to
help train teams but we can only be in one place at a time, and we
really want to help individuals improve their fitness as well. To
answer this we have developed these audio podcasts available via:-
armyfit.mod.uk and I’d recommend it to people in Birkenhead, so they
can benefit from the encouragement of our instruction anytime and
anywhere.”
These podcasts provide free, motivational support when people
work-out as well as providing valuable support for recruits getting
themselves ready for Army assessment.
Combining fitness expertise, companionship and motivation, Army Fit
- Personal allows listeners to take advantage of the Army’s unique
and highly motivational style of working out.
Listeners will be provided with guidance from their own ‘personal
Army trainer’ for a variety of 40-minute workouts, designed as an
alternative to the gym or paid-for fitness programmes.
Kriss Akabusi comments:- “This research shows how much us
Brits need some free and easily available support to motivate them
to keep fit, and who better to do this than the British Army. I
loved my time with the Physical Training Corps and I’ve never
forgotten all I learnt about motivating people, awooga!”
Head to
armyfit.mod.uk to download the
podcasts, giving you access to your Army Fit: Personal training
experience.
If you are aged 16 to 43 and interested in a new job for a New Year,
which combines daily physical exercise with opportunities to train
in a variety of careers from engineering to IT, visit your local
Army Careers Information Office on Oxton Road or call:- 0151
6476860.
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