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Issue:- 26 April  2012

Kärcher Champions a Cleaner Britain

WITH all eyes on the UK, Kärcher and Larry Lamb are encouraging the North West to get ready for the summer's celebrations!   With a very British summer fast approaching, a huge 77% of the North West is planning to hold a street party or barbeque to celebrate the Jubilee. To ensure our streets are ready, Kärcher, the world's leading cleaning specialist, is launching the Kärcher Cleans Britain campaign with renowned British actor and presenter Larry Lamb.

Kärcher's research has found that 40% of people living in the North West believe that the Jubilee is a time to celebrate being British, compared to only 25% of Northern Ireland, and over a quarter believe that the Jubilee and Olympic Games will increase their 'sense of community'. To support this sense of community the Kärcher Cleans Britain campaign will offer useful advice on how to clean up the UK's streets and communities as well as providing the opportunity to have your street deep cleaned by Larry and Kärcher's professional cleaning squad, all in time for an exciting few months in the UK.

Kärcher's research has found that, on average, people in the North West are planning to spend an hour and a half cleaning up ahead of their street parties. People are also planning on splashing the cash to impress with an average spend of £92.38 on food and drinks for their guests.   With over a quarter of those questioned think that the Jubilee will 'bring their community together' and thought that having a clean street demonstrates pride in where we live.

Additional findings showed:-

The North West is planning on spending an average of £211.06 on their street party

The average person living in the North West is planning on using the Jubilee bank holiday to:-

o See friends and family (39%)
o Drink lots (46%)
o Eat lots (40%)
o Being proud of their Country (25%)
o Feeling part of a wider community (18%)

Only 44% of the North West feel part of their local community compared with 53% in the East Midlands

Only 25% think the Jubilee won't have a positive impact on their local community

28% of people believe that a street party creates a sense of community

People who live in the North West think they will spend an average of an hour and a half cleaning and preparing for their Jubilee celebrations

The tasks people fear the most when getting ready for a street party are:-

o Cleaning the oven (22%)
o Dusting (24%)
o Ironing (22%)
o Cleaning the barbeque (15%)

Larry Lamb said:- "I'm very excited to be launching the 'Kärcher Cleans Britain' campaign. The streets of Britain are well overdue a big clean and with two major events on the horizon, it's a great opportunity for us to showcase to the world how proud we are as a nation of our local communities. So come on Britain, it's time to get cleaning!"

Phil Springall, Kärcher Home and Garden Marketing Manager said:- "It's brilliant that so many people are seeing the Jubilee as a great opportunity to foster community spirit. Kärcher Cleans Britain is a project close to our hearts which we hope will really encourage people to clean up their streets and take pride in their communities. As industry leaders in cleaning, trusted to clean some of the world's most prestigious heritage sites, we want to help with the big British clean up in every way we can and urge all who care about their communities to do their bit."

Larry and Kärcher are asking people across the UK to support the campaign by uploading photos of their neighbourhood to Facebook for the chance to have their street spruced up by Larry and the Kärcher Squad.

Merseytravel Art on the Network Competition 2012

ARTISTS and schoolchildren across Merseyside are being offered the chance to showcase their work to thousands of commuters on Merseytravel's transport network, with the launch of the Art on the Network Competition for 2012.

Merseytravel has been installing public art on the transport network since 2005 as part of the "Art on the Network" programme and this year's competition invites artistes to design a travel wallet, with the winning designs being reproduced and sold across Merseyside.

There are 2 categories in the competition, each with a £500 cash prize, Adult (16 years and older) and this year the second category is open to schools, giving classes the chance to win the cash prize for their school. In both categories we are looking for designs that are clear, bold and striking.

Jim Barclay, Merseytravel interim chief executive said:- "Interest in our Public Art programme seems to grow stronger each year, it has caught the public's imagination and we've had a tremendous response over the past three years, so I am looking forward to seeing the ideas that come forward this time.  We already work closely with a number of schools through our Public Art and Community Partnership initiatives, so by introducing the schools category I hope that lots of schools will take the opportunity to get involved"

Entrants to the competition must live or be professionally based in Merseyside; the submissions must be their own work and may not have been previously awarded a prize in any other competition. Schools can either enter with a school design or send individual designs from each pupil.

Further competition details and submission information are available on Merseytravel's Art on the Network website.

Closing date for entries is Friday, 7 September 2012.

SAFE @ SEIZED!

A free weekend of thought provoking and fun activities aimed at raising awareness of personal safety and wellbeing takes place this Saturday, 28 April 2012 and Sunday, 29 April 2012, at the Merseyside Maritime Museum. Safe @ Seized! gives everyone a chance to experience the award-winning, issue-based education programme delivered by Seized! UK Border Agency National Museum.  Family-friendly activities, running between12 noon and 1600 hours both days, include:-

Beer goggle challenge... Put on a special pair of goggles which impair vision and graphically demonstrate what it’s like to drink too much alcohol. Visitors are challenged to guide a remotely-controlled toy car around cones and build a plastic pyramid while wearing the goggles.

Circus skills workshop... Get fit and healthy with traditional Big Top techniques such as stilt-walking and juggling.

Merseyside Police Armed Response Squad (subject to availability) - A demonstration showing how Officers protect the public from violent crime (over 11s only).

Dr Duncan’s Disgusting Diseases... Learn about the horrible diseases that were common in the 19th century before public health measures were improved. Dr William Duncan (1805 to 1863) was Liverpool’s; and Britain’s first Medical Officer of Health.

Rummage activity... Take on a Customs officer’s role rummaging to find hidden packages which may contain illegal drugs and
contraband.

Chinese dance performance workshop... Learn the traditional moves and steps that can enhance health and wellbeing.

Drugs box display... Containing simulated drugs and illegal substances targeted by Customs Officers and Police.

The Give Blood Campaign, Roy Castle Lung Cancer Foundation and What’s Yours? Alcohol Awareness Campaign will also be present during the weekend.

Joyce Parr, Seized! education manager, says:- "These activities are linked to the displays in the Seized! gallery. They encourage visitors to make safe choices and to consider risks. We use a combination of serious interactive talks and fun activities in order to raise awareness and share these important messages with as wide an audience as possible."

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