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Issue:- 13 November  2012

Boost for disabled sports

LIVERPOOL has been awarded more than £300,000 to encourage disabled adults to get sporty.  The money will fund the Activate Me project, set to start in early 2013, opening up opportunities for adults with disabilities to get involved in a variety of sporting activities.

Figures show that only 22.6% of people – around 3,200 - living in Liverpool with a limiting disability are involved in physical activity once a week. The aim of the programme is to get this sector interested in a sport that they can take part in for several years – from dance and basketball to swimming and football.

There will be a group of 'Activators' who will give one-on-one support to disabled people who are interested in accessing sport, building their confidence and being on hand to give them advice, helping them become as sporty as possible

Sports Buddies will also be recruited to offer initial support to anyone who is trying something new. And, to make sure the new initiative is as accessible as possible, each session will cost just £1.

Liverpool city council's cabinet member responsible for leisure, Councillor Wendy Simon, said:- "We consulted with the disabled community to find out exactly what was stopping people from getting fit and active.  Activate Me is all about eradicating any barriers which stop someone taking up an activity, and we can now create a legacy of lifelong sport for disabled people.  Funding like this is essential and as a result new sessions can be provided, more training can be given to staff and volunteers and equipment can be bought.We're committed to increasing inclusive sports participation at every level and I hope that as a result of this new scheme, more people get involved with sport and, you never know, we may produce the Paralympians of the future!"

The project will initially offer opportunities to people with 1 of 3 disabilities:-

Moderate learning disability
Visual impairment
Hearing impairment

The programme hopes to overcome the barriers which may prevent people taking up a sport – which includes building people's confidence and improving communication so people know what facilities in the city are available to them.

The city council bid for the National Lottery funding of £334,000 which was awarded by Sport England's Inclusive Sport Fund through their Places People Play programme. The funding is available as a result of the Olympic and Paralympic legacy programme.

Britain's greatest Paralympian, Baroness Tanni Grey-Thompson, said:- "This funding will go a long way to helping those inspired by the outstanding performances of our Paralympians this summer to get out and try sport for themselves. It's fantastic to see such a wide range of organisations benefitting – all of them focused on helping more disabled people to discover how much sport has to offer."

Activate Me is also being supported financially by Liverpool Mutual Homes and Your Housing.

For more information call:- 0151 233 3880 or email.

Christmas jobs bonanza at the Grange and Pyramids

Bernadette Walsh (right) is pictured with Kayleigh Cooper

CHRISTMAS has come early at Birkenhead's busy Grange and Pyramids Shopping Centre where more than 100 jobs have been created.  Christmas temp positions at the busy shopping centre have been snapped up like hot cakes by people looking to gain valuable work experience for their CVs and earn some extra cash in the run up to the big day.  Commercial Director for The Grange and Pyramids Shopping Centre, Derek Millar, said:- "Christmas is always such a busy time and it brings job opportunities too and particularly for young people this can be a bridge to full-time employment because these positions can often lead to permanent roles and to careers.  They are an opportunity for many people, often young students and school-leavers, to gain work experience in the retail sector and to earn much-needed cash. Often keen and hard-working temporary staff can impress their employers so much they either get taken on permanently come January or they're first in line when the next full-time post becomes available.  And these positions offer work experience and the chance to add something meaningful to your CV as well as a useful reference for future employers.  It shows how important the retail sector and the Grange and Pyramids with its 1,300 plus employees is to the town of Birkenhead and the surrounding area."

Next at The Grange and Pyramids Shopping Centre has taken on a sizeable group of 33 extra staff to cope with the Christmas rush.  Bernadette Walsh, Manager of the Next store, started herself as a Christmas temp for the high street giant, 20 years ago.  

Bernadette Walsh said:- "I came out of college and had been struggling for a little while to find employment and then the temp job with Next came up and I absolutely loved it. I didn't want to leave but of course I had to but then two or three months later, I got a phone call and they called me back. The rest is history!  Our Christmas temps get some really worthwhile training while they are here which will hopefully hold them in good stead even if the position doesn't become permanent.  And of course it is the experience of working with the customers and dealing with different problems and situations. These are useful skills which you could transfer to other jobs if you needed to. We can't guarantee a permanent job at the end of it but for those who work hard and make the most of their time here, then who's to say what vacancies might come up in the near future and we will already have a very good idea of how they work."

Kayleigh Cooper, 18, from Rockferry said she was 'made up' when she heard she had got the temp job at Next for the busy Christmas period. "I have just finished college and I didn't really fancy going to university because I wanted to start in a job. I like the idea of working in retail because it involved working with lots of different people so the job is quite varied. I feel really positive about what this might lead to for me and I am looking forward to making the most of it and enjoying the time with Next. The staff are really friendly too which is good. I am also looking forward to the money in the run up to Christmas although who knows if I will have much chance to spend it. Hopefully I will be working too hard!"

Other retailers at The Grange and Pyramids Shopping Centre have also taken on their fair share of temporary Christmas staff. TJ Hughes, which reopened its doors only two months ago, has taken on 20 extra staff to cope with the festive rush and Argos and River Island have taken on 15 and 14 respectively.  There is late night shopping every Thursday at the shopping centre in the run up to Christmas and parking is only £2 for the full day.

Women Want Car Accessories and Men Want Beauty Products

EXTENSIVE research of over 500 members of the British public has come up with some amazing insights into men and women's lifestyle choices this Christmas. The key findings from the nationwide research outlined below, shows that men are spending more time on the way they look than women, whilst women take more pride in their cars than their male counterparts.  The research, which took the form of focus groups and online questionnaires, was conducted on behalf of The Giving Card; a unique discount loyalty card that allows the user to contribute directly to a charity of their choice; in order to ascertain exactly what the general public desire in terms of goods and services in the festive season.  The findings show that although women still look for fashion items as their top requirement, they have uncovered the fact that women now prize their car above men, whilst men have a preference for beauty and grooming products that outweigh the traditional views that they love cars above all else. Men seem to be more interested in cleanliness, from grooming, right through to dry cleaning, whereas women seem to be spending more time in their cars and are treating them like a second home, adding accessories to the interior such as seat covers through to cuddly toys. More worryingly perhaps is the fact that amongst women, the desire to purchase 'surprise' gifts for their partners has plummeted to number 10 in their list - whilst for men it is higher at number 5.  The research is at the forefront of the marketing and promotional campaign of The Giving card, the brainchild of Dan Taylor, former UK Global Student Entrepreneur of the Year and the man dubbed as 'the new Alan Sugar'.

Taylor commented on the research saying:- "We set out to find where the British public most wanted to save money each week. However, during our study we noticed some other fascinating facts. You may not have initially thought that men may care less about whether they receive surprise gifts from their partners. Stereotypes need to go out the window in business today and we've been able to develop a product tailored to the general public. One of the benefits of The Giving Card is that men and women alike can pick and choose where they get their discounts; both sexes can save on their cars and on their beauty treatments; which one will spend more on which though, only time will tell!"

Subsequently, out of the 500 people involved in the research, it has become clear that men in the UK seem to have grown much vainer. This even relates to their homes where such things as domestic services are ranking higher than may have been previously believed as it is clear men would still prefer to get someone else to do the housework than have to do it themselves. Women on the other hand, wish to travel longer distances than men in order to get the exact services they want, especially when it came to beauticians and hair stylists. Evidence shows men really want things within easy walking distance; this in part may explain the woman's desire to place more importance on their car than the men.  The % relate to the amount of people that placed these in their top 10 lists.

Top 10 requirements for services ideal to the giving card consumer are as follows:-

Men's Top 10

1. Fitness/Beauty – discounted gym memberships were on 82% of men's questionnaire results.

2. Grooming – 64% of men visit a hairdresser or barber more often than their female partner

3. Cars and accessories – 72% of men would prefer a better performing car than one which was more appealing to look at, compared to 88% of women who preferred more about how the car looked than the actual specification.

4. Fashion – Over 50% of men surveyed would prefer to skip one meal a day in order to buy the new clothes they wanted.

5. Gifts for you partner (65%) – During the survey it was established that "keeping your partner happy with gifts" was seen as a major expense each month and one which men were keen to have discounted!

6. Domestic Services – men frequently stated that they would be willing to give up drinking beer to pay for someone to clean their properties rather than have to do it themselves (80%)

7. Cinema – discounted trips to the cinema with freedom over choice of day was very popular. (77%)

8. Bars (44%)

9. Electronics – The majority of males surveyed showed a keen interest in owning the latest technology and saw this as a large expense each year, rather than as a monthly cost. Most men (66%) purchased an average of 2-3 technology products every year.

10. Restaurants (70%)

Women's Top 10

1. Clothing – Our survey showed that 78% of women spent a large proportion of their disposable income on buying the latest fashion trends each month.

2. Cars and accessories – Stereotypes out the window with this one. Women ranked higher (79%) than men (54%) on the spending on their cars; the survey showed women were more likely to want to 'kit out' their vehicles to make them look great, as opposed to men who ranked this in 3rd place.

3. Shoes (71%)

4. Fitness (58%)

5. Restaurants (80%)

6. Cinema (48%)

7. Domestic Services –
Still ranking quite high on their list, 62% of females said they would rather pay for someone to clean their property, than have an argument with their partner about who should do what each week!

8. Days Out – 77% of women surveyed expressed they would like to go on more 'days out' but find the cost of doing so 'too high'. 55% of the women surveyed said they believed the most expensive day out to be in the capital city, London.

9. Dental (61%) – Not appearing in the men's top 10, but placing in 9th place on the women's list was the desire for great looking teeth. Responses ranged from wanting money off of check-ups and cleaning through to getting their teeth whitened.

10. Gifts for your partner (43%)

Last chance for Southport poem to represent Merseyside

A poem about Southport or another town in Merseyside could win £1,000 in a poetry competition, but hurry, because the closing date is almost here.   It's free to enter this annual competition and it's open to all UK residents, young or old. The competition is held every year and aims to get more people to start writing poetry. All you have to do is send a poem about life in your own home town or area to "Local Poem", United Press Ltd, Admail 3735, London, EC1B 1JB or visit the website or call:- 0844 800 9177.  The best poem will win £1000 cash and you can send up to three entries, which must be no more than 25 lines and 160 words each.  "The competition is designed to encourage more people to get involved in writing poetry. Your entry can be about something or someone from your home area," explained a United Press spokesman. "We find that poems written from personal observation and experience are the most heartfelt and expressive, so we're expecting some great entries from Southport and other towns in Merseyside.  Last year's winner was from Surrey and previous winners came from Sheffield, Bristol, Oxford, Stafford, Rotherham and Manchester. Maybe this year the £1,000 will go to a poet from Merseyside. Winning poems have been about a river, a tower, a local character, village life and local history."  The closing date is December 31 2012.

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