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Issue:- 13 June 2013

£1M INVESTMENT FOR BIRKENHEAD'S GRANGE AND PYRAMIDS SHOPPING CENTRE

From left to right; Commercial Director for the Grange and Pyramids Shopping Centre, Derek Millar, Frank Field MP, and John Goacher, Senior Asset Manager for LaSalle Investment Management.

MANAGERS at a shopping centre in the heart of Birkenhead have announced a £1 million investment programme.  News of the bumper injection of cash at The Grange and Pyramids Shopping Centre came during a meeting with Birkenhead MP Frank Field who welcomed the major changes planned for the shopping hub at the centre of his constituency.

John Goacher, Senior Asset Manager for LaSalle Investment Management, which oversees the management of the shopping centre, told the Labour MP there was a 50 year long term strategy now firmly in place to improve the look and feel of the shopping centre and attract key retailers to Birkenhead.

He revealed the huge Birkenhead site was the biggest asset in the portfolio and as such it was a big focus for the company. The portfolio managed by LaSalle Investment Management contains 37 retail parks and 33 shopping centres in total.

At the meeting, John said:- "We have been involved at The Grange and Pyramids for a year now and have been working hard behind the scenes to identify what our investment priorities are and what we need to be doing to attract big names to the centre. The announcement we have just made that H&M will be opening a store with us later this year is a game changer for us. By securing huge high street names such as this, we are not only giving shoppers a reason to come and shop with us but we are encouraging them to stay and shop in Birkenhead rather than choosing to go elsewhere."

John went on to reveal the latest money plans for the centre which aim to improve the customer experience and are expected to be completed by the time H&M join The Grange and Pyramids Shopping Centre in the autumn.

From left to right; John Goacher, Senior Asset Manager for LaSalle Investment Management, Frank Field MP, and Commercial Director for the Grange and Pyramids Shopping Centre, Derek Millar.

Almost £400,000 is being spent on modernising the centre's two car parks, where parking is only £2 for a full day and free on Sundays. This will include new lifts in the Pyramids car park and new car park equipment in both car parks.

Extensive repairs and updating to the Grange part of the shopping centre are expected to cost in the region of £250,000 and a brand new heating system in the indoor Pyramids will cost £160,000.

Finally the centre will undergo a major rebrand including new signage throughout, costing in the region of £300,000. 

Also at the meeting was Derek Millar, Commercial Director for The Grange and Pyramids, who said:- "The main aim of these major changes and the impact on the experience our loyal shoppers will have is to bring the shopping centre into the 21st century.  It will also make the shopping centre desirable to big name retailers and that is a key priority for us, to attract names to the centre which people want to see in Birkenhead."

Also key to securing the long term future of The Grange and Pyramids are plans to develop a food-based cluster in the Milton Pavement part of the outdoor area of the scheme.  John said:- "The idea is to create an area where families can come in the evening and enjoy a meal in a safe and appealing environment and create a night-time economy for the town."

Frank Field reacted positively to the investment plans for the centre and added:- "The news that The Grange and Pyramids Shopping Centre is the biggest asset in the portfolio is very welcome to me.  I am fully behind this long-term investment planned for the shopping centre and for Birkenhead.  It is exactly what the Wirral needs and it is investment which is going to outlive most of us which can only be good news."

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