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Issue:- 20 December 2013

We mean business – hoola fitness that's streets ahead!

Young Christmas shoppers enjoyed Julia Portsmouth of Hoola Nation’s performance.

ON Saturday, 14 December 2013, 2 Hoola hoopers made their way through Liverpool ONE. Hoola Nation, a hoola hooping fitness
company, teamed up with Liverpool ONE to organise the event, with the duo interweaving among crowds of Christmas shoppers.

The hoola hoopers were dressed in full business attire, which suitably matched the event title:- 'Suited and Booted'. Hoola Nation used the suited and booted businesspeople as a recognisable example of how fun and fitness can be injected into all lifestyles and is accessible to everyone. The choice of dress, which wasn't conventional sportswear, formed part of the message:- 'Don't take yourself too seriously'.

More and more people are finding it increasingly difficult to fit exercise into a hectic routine, so the hoola hooping duo set out to reshape our perceptions of fitness.

Hoola hooping is a great way of showing that there are a diverse range of options available of how people can stay fit these days, and that exercise can be fun! Hoola hooping through the streets of the City also reiterated the message that fitness activities can be carried out in any environment, at any time.

Left to right: Sasha Kenney and Julia Portsmouth started the hoola hooping event at Liverpool ONE.

Like any cardiovascular exercise, hoola hooping lifts the spirit and lightens the mood. Hoola hooping has many energetic benefits. Most people find hooping quite meditative and, perhaps more importantly, hooping provokes laughter and smiles.

The event in Liverpool ONE certainly brought a smile to the faces of many passers-by, who encountered the hoola hooping trio.

Commented Sasha Kenney, founder of Hoola Nation:- "The day was a great success and we had a really positive response from everyone we passed. The novelty of unexpectedly encountering hoola hoopers, dressed in business clothing, really did catch people by surprise and we certainly made them stop and think. Hoola Nation is all about encouraging participants to have fun and workout with a smile, so we were really excited about this event. It's enabled us to inspire people to explore the boundaries of fitness!"

Sasha Kenney and Julia Portsmouth of Hoola Nation were a spinning sensation in the streets of Liverpool.

Donna Howitt, Marketing Director at Liverpool ONE commented:- "We are always committed to making the visitor experience at Liverpool ONE the best it can be, so we welcomed the idea of 'Suited and Booted'. There was a fantastic response from our customers on the day, with many onlookers taking time to absorb and enjoy the atmosphere."

For more information about Hoola Nation visit:- hoolanation.co.uk or email:- info@hoolanation.co.uk.

To find out more about Liverpool ONE, visit:- liverpool-one.com.

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