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Southport and  Mersey Reporter -  Your free online newspaper service covering the Merseyside region - (Greater Liverpool).
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Issue:- 6 February 2013

10th year of Sainsbury's Active Kids scheme begins as schools

THE 10th year of Sainsbury's Active Kids scheme has launched at Sainsbury's Southport. Customers can now collect vouchers in-store and help registered schools, groups and clubs across Southport receive equipment and experiences. The scheme has launched seven months ahead of key changes to the national curriculum on cooking and healthy eating, where all pupils between the ages of seven and 14 are to be taught cookery from September.

To support these key changes, over 100 new cookery and nutrition toolkits have been added to the range of sports and cooking equipment on offer as part of the voucher exchange for schools, Scouts and Guide groups and clubs. Meanwhile, teacher resource toolkits, developed in collaboration with the British Nutritional Foundation and the Department of Education, will equip school children with the materials, ingredients and knowledge to learn the skills to lead healthier lives.

Sainsbury's Southport customers have until 20 May to collect vouchers and Active Kids Ambassador David Beckham said:- "Helping kids in Southport to understand why being active and eating healthily is really important, which is why I am proud to announce that Sainsbury's Active Kids collection is now open.  There are more ways than ever for schools, clubs and organisations to use their Sainsbury's Active Kids vouchers; with loads of food and exercise equipment available - it's time to get collecting Southport."

43 groups in Southport are now registered to the Active Kids scheme, including Farnborough Road Infant school who joined in 2006. Thanks to Sainsbury's customers, the school collected 6,970 vouchers last year, which they; put towards purchasing equipment including sports and games equipment. .

Farnborough Rd infants school said:- "We're delighted by the support from Sainsbury's customers and it's helped provide us with fantastic equipment and experiences which will last us for several years to come. We're hoping to collect even more vouchers in this landmark 10th year of the scheme."

To celebrate the 10th year of Active Kids, registered schools, groups and clubs across Southport can create their order wish list online by Friday, 28 February 2014, to be one of 32 organisations across the UK in with a chance of winning their wish list. Meanwhile, customers can also nominate an organisation online to win their wish list too.

Also, organisations that register their 2014 order online by Wednesday, 16 July 2014, and have sent their vouchers and order form by Wednesday, 18 July 2014, will be entered into a prize draw, where one organisation will win their order and have it delivered by Active Kids Ambassador Ellie Simmonds.

Sainsbury's Store Manager Tom Mellett added:- "Throughout the last 10 years, our customers have played a key part in helping young children understand cooking and healthy eating from a young age With lots of great incentives this year and a greater focus on healthy eating and nutrition, we hope all of our registered schools, groups and clubs across Southport have fun collecting over the next few months."

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