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Issue:- 26 September 2014

Charity calls for safer streets for families, as survey reveals walking and cycling worries

kids taking part in road safety activities at a recent Beep Beep! Day, organised by Lewis and Harris Childminders in Stornoway, Scotland, on 27 August 2014.

THE charity Brake and Churchill Insurance are appealing for safer streets for families, as their survey finds 64% of the driving public think local roads are at least partially unsafe for families to walk and cycle. The findings come as thousands of tots across the country gear up to take part in Brake and Churchill's national road safety project for nurseries and pre-schools, Beep Beep! Day, as part of a campaign to save little lives.

Brake and Churchill's survey of 1,000 drivers also finds:-

16% have had a near miss with someone on foot or bike in the past 12 months.

62% themselves worry about being hit by traffic when they're on foot in their area.

As thousands of youngsters start learning about the risks on roads, Brake and Churchill are issuing an appeal to drivers to realise that children's safety is in their hands and join their movement to save little lives. In particular, they are highlighting that drivers can make a huge difference to the safety of families on foot and bike by slowing down to 20mph around nurseries, homes, schools and shops.

Beep Beep! Days involve children aged 2 to 7 at pre-schools, nurseries, and children's centres learning the road safety basics through fun activities, and raising awareness among parents and drivers about keeping kids safe, using advice and resources from Brake. Most Beep Beep! Days happen in the autumn, and more than 32,500 children are registered to take part over the coming months. Nurseries can find out more and register at:- brake.org.uk/beepbeepday.

Concerns about family road safety are justified as traffic is the 2nd biggest killer of children in the UK, and the biggest non-medical killer. In 2013, 48 children were killed and 1,932 seriously injured on UK roads; that's 5 under 16's seriously hurt or killed each day. The overwhelming majority of children killed or seriously injured on roads (83%) are on foot or bike.

As well as calling on drivers to slow down to help protect families, Brake is also campaigning for a safer road environment for kids and adults on foot and bike through its GO 20 campaign.

Julie Townsend, deputy chief executive, Brake, said:- "It's vital we make our roads safer for families and people of all ages to walk and cycle, and drivers can help bring this about. It is unacceptable that five children are seriously injured or killed each day on our roads, and it is unacceptable to deny any child a healthy, active upbringing because of local dangers. Our survey reveals that drivers acknowledge the risks families face on roads, but we also need drivers to realise the difference they personally can made, and always drive as though a child could run out unexpectedly. As thousands of tots gear up to take part in a Beep Beep! Day this autumn, to start learning about dangers on roads, we're appealing to drivers everywhere to help reduce those dangers:-slow down to 20mph in communities to help save little lives. We're also urging more pre-schools and nursery to register to be part of this important project."

Gus Park, director of Churchill Car Insurance, said:- "We are very proud to be supporting Beep Beep! Day once again this year. Too many children die or are seriously injured on our roads each day. Beep Beep! Day is a great way of starting to educate young children on road safety, as well as raising awareness among drivers, including parents and grandparents, of the need to drive with extreme care when young children are about."

REGISTER! Nurseries, playgroups, childminders, infant schools and children's centres can sign up now to run a Beep Beep! Day and receive a FREE bumper resource pack, including posters, stickers and activity ideas. Go to:- brake.org.uk/beepbeepday, call:- 01484 550061 or email.

About Beep Beep! Day...

In 2013, 27,000 children took part in a Beep Beep! Day. Nurseries, playgroups, children's centres and childminders can run a Beep Beep! Day on whatever day is best for them, although most take place during the autumn, including many in Road Safety Week (17 November to 23 November 2014). Nurseries receive a pack of resources to help them run road safety activities and promote road safety to parents and the community.

Beep Beep! Days involve activities such as creating a poster of hand prints saying:- "We hold hands", experimenting with toy cars to learn the words stop and go, and singing road safety songs. Activities are designed to help children to start understanding road safety, and to emphasise to parents and other adults their responsibilities in protecting children.

Sponsorship raised by children taking part helps Brake provide support services for families bereaved and injured by road crashes and run community road safety campaigns.

Advice for parents

When your child starts to walk with you around your community, talk to them about how they must always hold your hand. If your child is likely to pull away from you, use safety reins or a wrist strap. Hold hands until your child is at least 8, or longer depending on their development.

Make sure they understand the meaning of stop, traffic, danger, look, listen, walk don't run, and other key words. Encourage your child's nursery or playgroup to teach road safety through a Beep Beep! Day. Your child's learning will be more effective if they are taught about road safety at school as well as at home.

Full results

These results, released Thursday, 11 September 2014, are from a survey of 1,000 drivers conducted by Surveygoo.

Q1. Do you think families in your local area are able to walk and cycle without being endangered by fast traffic?

Yes - it is safe for families to walk and cycle in most or all of the local area:- 36%

Partly - it is safe for families to walk and cycle in some parts of the local area:- 57%

No - it is not safe for families to walk and cycle in most or all of the local area:- 7%

Q2. In the past 12 months, have you had a near miss or collision with a pedestrian or cyclist, including where you've had to stop or swerve suddenly?

I have not hit someone, but I have had at least one near-miss:- 13% (18% male, 10% female)

I bumped into someone but they weren't hurt:- 2% (3% male, 1% female)

I hit someone and they suffered minor injuries:- 1% (1% male, 1% female)

I hit someone and they had to go to hospital, but recovered:-0%

I hit someone and they suffered serious or long term injury:- 0%

I've been hit while on foot or bicycle myself:- 3% (4% male, 3% female)

No, never:- 82% (75% male, 86% female)

Q3. When you are on foot in your area, do you ever worry about being hit by traffic?

I worry every time I walk in my area:- 4%

I worry often, but not every time:- 10%

I worry occasionally:- 48%

I never worry when walking:- 34%

I never/hardly ever walk in my area - it is too dangerous:- 1%

I never/hardly ever walk in my area - for other reasons:- 3%

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