CH1ChesterBID bags City Centre finish for Chester Half Marathon
THE CH1ChesterBID Company has agreed a
landmark deal with the Chester Half Marathon to keep the race's finishing line
in the City Centre. For the last 3 years the race has featured a grandstand
finish outside of Chester Town Hall and the Cathedral, but the future of the
current route was in doubt, due to the added expense of a City Centre finish.
The deal with CH1ChesterBID will keep the existing route in place, ensuring that
City Centre retailers have the chance to benefit from the extra footfall the
event delivers.
Rita Waters, Chief Executive of the CH1ChesterBID Company, said:- "The
Chester Half Marathon is an iconic event for the City, attracting thousands of
participants and spectators to Chester every year. In 2014 more than 70,000
people were in the City Centre on the day of the race; the busiest Sunday of the
year by far; so we simply had to make sure it stayed in the heart of the City in
2015; our 1st year as a Business Improvement District. It's a fantastic
opportunity for us to showcase everything that Chester has to offer before,
during and after race day, and we're confident that many of the BID businesses
will benefit from this fantastic new partnership. This year's Chester Half
Marathon takes place on Sunday, 17 May 2015, and is set to sell out again, with
organisers expecting more than 7,000 runners and 10,000 more spectators. We're
delighted that CH1ChesterBID Company have agreed to support the Chester Half
Marathon for 2015. When we took over the event in 2012, 1 of the 1st things we
felt important to do was switch the route to a City Centre finish because it's a
huge attraction for many runners and it creates a fantastic atmosphere. The
added expense of finishing in the City Centre combined with reduced funding this
year meant we had to consider other options, but this agreement means we can
keep our grandstand finish in the heart of the City and that's tremendous news
for everyone."
For more information about CH1ChesterBID visit:-
ch1ChesterBid.Co.UK.
