LJLA partner with Marketing Liverpool to showcase Merseyside to senior airline officials
SENIOR Management from Liverpool John
Lennon Airport (LJLA) are heading to Aberdeen with colleagues from Marketing
Liverpool to promote the Airport and the Liverpool City Region to over 1,000
delegates at the 2015 Routes Europe aviation conference.
The event takes place from 12 April to 14 April 2015 and is an annual gathering
of Europe's top airlines and airports and is seen as the meeting place for
Europe's airport/airline route development industry.
LJLA already has meetings with senior officials from 16 airlines confirmed.
Often described as:- 'speed dating' for airports and airlines,
airports have the opportunity to meet with airlines for 20 minutes before moving
on to their next meeting.
Marketing Liverpool will have a stand at the conference to showcase all the
attributes of the Liverpool City Region to delegates, whilst Liverpool FC have
kindly provided their Champions League trophy to be put on display for delegates
to view too.
The event is viewed as one of the most cost effective ways to build
relationships with airlines from all over Europe and to promote the Airport and
the City region to the aviation industry.
It was at last year's event in Marseille that the Airport took the opportunity
to meet with Romanian airline Blue Air for the 1st time.
Further discussions and agreement followed,
with the airline commencing a 3 times weekly service from Liverpool to Bucharest
in December 2014 and a twice weekly service to Bacau which started last week.
Mark Povall, Director of Air Service Development, who will be attending the
event commented:- "It is important that we showcase not just the
capabilities of the airport to airlines but what the Liverpool City Region has
to offer too. By working closely with our partners at Marketing Liverpool
we can demonstrate the demand for new airline services linked to both business
and leisure travel for both outbound and inbound markets."
Chris Brown, director of Marketing Liverpool, said:- "Liverpool John
Lennon Airport is an extremely important asset to the City region's aspirations
to grow its economy. It has been striving to attract more routes and recent
successes such as the new Flybe route to Amsterdam provide a massive boost to
our visitor economy and inward investment prospects. However there is a lot more
potential here and, together, we will use these wins as a springboard to create
further opportunities, which is why our joint attendance at the forthcoming
European Routes conference is so important."
