Introducing FG4 Designed by George Davies
THIS year sees the launch of George
Davies latest brand, FG4, into the UK
market. In his trademark style the launches will be unique. FG4 will be working
with local schools across the nation giving them the opportunity to
host their own exclusive fashion show.
This June, FG4 are hosting community catwalk shows at 3 schools in George Davies hometown of Liverpool.
FG4 say that they
are:- "giving the local
area a unique opportunity to be
1 of the 1st to preview and
purchase from the fabulous new
range and also raise money for
the schools in the process."
So how does it work? Well we are
told that all the proceeds from
all ticket sales are given back
to the school and FG4 will work
closely with each school on
pre-event marketing to ensure
maximum ticket sales. Each
school will be involved in
promoting ticket sales and
catwalk models will be made up
of pupils, teachers and parents
from the selected schools.
Once models have been cast, outfit fittings will be organised by FG4 to ensure models best fit the clothes and a show choreography team will be on hand to take all models through rehearsals prior to the event.
For the event all the hair and make up will be provided by businesses from the local community who will be on hand to make over each of the models before they strut down the catwalk in front of a live audience. Then on the evening, FG4 will be providing a photobooth and props for everyone to enjoy whilst a pop up store will give attendees the opportunity to purchase from the FG4 collection with a 20% discount. As a show of appreciation, each model will also receive an exclusively designed t-shirt.
George Davies commented:- "We are very excited to be hosting catwalk shows in my hometown of Liverpool. The response from the audiences so far could not have been better, with the added bonus of raising funds for each school. I am thrilled that so many schools have made contact to host the FG4 fashion show events which we are now planning."
