Mr Motivator Launches 'Older Actives' Competition in Search for Fittest Person over 65's
IF you are over 65's and still like to
keep active, know that age is just a number and you take pride in putting
younger people to shame with your fitness routines, then don your training shoes
and enter the national search to find the UK's most active person aged 65 and
over, starting with a regional winner from the North West.
Launched by well-known celebrity fitness guru Mr Motivator, who at 62 still
keeps fit and healthy with regular workouts that used to keep the UK energised
every morning in the 90's, the 'Older Actives' competition, sponsored by Ateronon,
is searching for 9 regional winners from around the Country, culminating in an
overall national winner taking the crown.
Fear not, the winner won't just be chosen for running 9 marathons or being a
veteran cyclist who completes 30 miles a day. It can be any form of exercise
that wins the competition, whether that's enjoying swimming, going to weekly
Zumba classes or maybe you have a prize kept garden, as long as it keeps you fit
and healthy and you enter, you have a chance of winning.
The winner from the North West will receive £500 worth of Ateronon products,
£100 Marks and Spencer vouchers and a winner's medal. All regional winners will
then be automatically entered into the national final later in the year. The
national winner will be crowned as the Older Actives 2015 champion and will
receive the above prizes as well as a trophy and £1,000 worth of UK holiday
vouchers.
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Whilst the over 65's have been considered as
the least active age group, new research shows that they are now the UK's most
frequent gym users. With a shift over the decades of how older people are
perceived, the Older Actives campaign is aimed at promoting wellbeing and
proving that anyone, regardless of age, can remain active.
Mr Motivator, said:- "My whole ethos in life is about looking after myself
and when I was asked to help launch this campaign, I literally jumped at the
chance. Celebrating exercise in older age is something we all need to embrace
and the Older Actives campaign will reward those who include fitness in their
daily life. Anyone can fit exercise into their routine, whether that's
taking the stairs instead of the lift, a walk to the shops or going to the
supermarket and lifting cans! You don't need to spend a fortune to stay fit and
healthy and I think this campaign is a great way to inspire people of my
generation in the North West, to get active."
Chris Meaney, Head of Marketing at Ateronon Active, added:-
"This is a
great campaign for us to get behind as it sits perfectly with Ateronon's brand
values of helping people live healthier, more active lifestyles. We want
to celebrate the achievements of the older generation and hopefully inspire
others along the way."
The launch of the Older Actives Campaign supports a new product called Ateronon
Active, a natural supplement aimed at providing relief for those with aches and
pains. It can also assist anyone who still exercises and wants to combat the
effects of Delayed Onset Muscle Soreness (DOMS).
You can enter the competition via post, online at:-
OlderActives.Co.UKk or call
them on:- 0845 505 0090 for more information.
Postal entries can be sent to:- Ateronon, CamNutra Ltd, Bishop Bateman Court, Thompson Lane, Cambridge, CB5 8AQ.
