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Are you a champion of the
outdoors?
THE
UK's Ordnance Survey is looking for inspirational adventurers that are
passionate and enthusiastic about Britain, and who are great at motivating
others to get out there and enjoy it, to become champions for its #GetOutside
campaign.
The chosen champions will have the opportunity to take part in photoshoots and a
year long series of events with OS's ambassadors, the wildlife presenter and
naturalist Steve Backshall, endurance adventurer Sean Conway and mountaineer and
Everest climber Bonita Norris. Each champion will also be able to share their
insights, thoughts and outdoor stories through the #GetOutside website and
social media.
OS
ambassador and TV presenter, Steve Backshall, says:- "I've been lucky
enough to travel the world with my job, and Britain is up there as one of the
most beautiful and interesting countries to discover and explore. Britain is
amazing, and OS is giving people who have a passion for being outside a
fantastic chance to share that enthusiasm with others and to get them loving and
caring for it, too. There's no excuse. If you love being outside and wonder why
others are not getting outside more too, then as an OS champion you'll have the
opportunity to do something about it."
The
champions will also be given exclusive access to OS products before anyone else
and will be able to take part in product trials. Also included will be full
access to OS's latest digital mapping product OS Maps, which includes all OS
Landranger and OS Explorer maps, and an exclusive #GetOutside champions clothing
bundle, £200 cash sponsorship and a special discount on all goods sold in OS's
online shop.
Ordnance Survey launched the #GetOutside campaign to urge people off the sofa,
to ditch the car and to enjoy the outdoors, after worrying research showed
walking to be on the decline in Great Britain. The results suggested a quarter
of the British public won't walk anywhere that takes over 15 minutes. ¾ won't
walk to work. Almost 70% never walk to the shops, while only a third would ever
do the school run on foot, with only around a ⅓ of us admitting to enjoying a
weekend walk for pleasure.
Nick
Giles, Managing Director for Ordnance Survey Leisure, says:- "These
results are shocking and very disappointing. We are in danger of becoming
disconnected from our own landscape. The benefits of exercising and getting
regular fresh air in your lungs are already well documented, but more needs to
be done to get that message across, which is where our #GetOutside champions
come in.
Nick continues:- "We are interested in hearing from people of all ages and
abilities that love the outdoors and believe they can get others to love it,
too. Or we would like to hear from you if you know someone who would make an
inspirational champion. It is our hope that the champions will make a difference
to their communities and beyond by helping people reconnect with spending
quality time outdoors."
People
can nominate themselves to be a #GetOutside champion or someone they know by
emailing:-
getoutside@os.uk; and attached your 250 words, that explain why
you or the person you are nominating should be a champion, including any social
media accounts which you/they use and 2 photographs; 1 head and shoulders and
outdoor activity shot.
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