| Brake calls for 
	reintroduction of casualty reduction targets BRAKE, the road safety charity, is 
	calling on the government to show strong leadership and reintroduce 
	causality reduction targets as the Department for Transport publishes its 
	Reported Road Casualties in Great Britain Annual Report for 2014. It shows 
	that 1,775 people died on the roads (a 4% increase on the year before). 
	22,807 more were seriously injured (a 5% annual increase). 
	Casualties of all severities rose to 194,477 in Great Britain in 2014, an 
	increase of 6% from 2013, interrupting what was a steady downward trend 
	since 1997.
	Brake believes the reintroduction of ambitious casualty reduction targets, 
	axed in 2010, must be a key first step in an urgently needed fightback 
	against road danger, alongside a 'vision zero' approach that acknowledges 
	that any number of road deaths is unacceptable.
 People on foot and bike bore the brunt of the rise:-
 
 ►  Pedestrian deaths rose by 12% to 446, accounting for 
	¾ of the 
	overall rise in fatalities.
 ►  
	Serious injuries to cyclists rose by 8% to 
	3,401, continuing a long term trend that has been ongoing since 2004. 
	 ►  
	Worryingly, traffic levels in 2014 were 
	2.4% higher than in 2013. Air pollution is estimated to cause 24,000 deaths 
	a year in the UK, ½ attributable to road transport.  ►  
	The number of cars is 
	set to increase by 43% by 2035 and traffic delays by 50%.
 Julie Townsend, deputy chief executive, Brake, said:- "We should be 
	under no illusions as to the seriousness of these figures. The government 
	needs to get a grip of this situation, and it can start by reintroducing 
	ambitious casualty reduction targets, with an ultimate aim of reducing 
	deaths and serious injuries on our roads to zero. We know from running our 
	helpline for devastated road crash victims that every road death causes 
	unimaginable human suffering, and every one is preventable. The increases in 
	serious casualties among pedestrians and cyclists are especially horrifying, 
	given the importance of protecting vulnerable road users and enabling people 
	to walk and cycle more.
	At a time when car manufacturers have serious questions to answer on vehicle 
	emissions, it is worrying to see a growth in vehicle traffic. The price for 
	this is being paid by individuals, families and the planet, and it's not a 
	price worth paying. That's why our theme for this year's Road Safety Week, 
	Drive less, live more, is focused on encouraging people to think again about 
	why, when and how we drive private vehicles."
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