70% of the North West
are on the dash to capture bad behaviour on camera
IT seems that over the coming year,
the roads in the North West of England will be seeing an influx of dashboard
cameras (dash cams) and it will be drivers themselves who are fuelling the
demand for their journeys to be captured on camera, according to new
research by GPS company Garmin.
The Garmin Driver Safety research found that attributing fault is the
biggest problem for drivers in the North West region who find themselves
involved in road accidents, with 16% drivers stating that lack of evidence
was to blame for a past claim going unsettled. 58% singled out a dash cam as
the product that would have been helpful to prove their innocence and save
on unnecessary legal costs.
After safety and driver protection, cost saving is the second reason for the
rise in the popularity of dash cams in the UK with 55% of drivers from the
North West stating that they would be willing to install a dash cam in their
car to save on insurance premiums. This is due to the growing number of UK
insurers now offering discounts of up to 10% off insurance premiums. The
cost-saving benefits are such that 70% of drivers say that they intend to
use a dash cam in their cars in the coming year.
Kirsty Quartley, Garmin PND (Personal Navigation Device) Product Manager
comments:- "The Garmin Driver Safety research has highlighted that the
number of people who have had insurance claims go unsettled due to lack of
evidence is significant. The resulting cost is something frustrated drivers
are actively trying to tackle and they recognise that an in car recording
device such as a dash cam that captures bad behaviour on camera can prove
invaluable in proving fault in an accident.
Installation of a dash cam can also help to lower the cost of insurance
premiums so can prove to be a sound long term investment, which is why they
are quickly becoming one of the most popular in car accessories in the UK.
Garmin are responding to the growing demand by adding a range of dash cams
to their portfolio. With models that include GPS to record the exact
location of any incident and driver assist features such as forward
collision warning and alert for speed cameras, the dash cam becomes an
invaluable device whilst on the road. Garmin also includes nüviCam within
their portfolio; a Sat Nav with built in dash cam and driver-assist features
including forward collision warning and lane departure warning. Garmin will
be launching the Dash Cam 30 and Dash Cam 35 later this October 2015, as
well as acting as an independent eyewitness on the road, the devices can be
removed from the vehicle and used as a portable camera to take close up
snapshots of vehicle damage."
|