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New companies on board
with festival
3 North West firms have been
awarded naming rights to one of Liverpool's most popular events. The
businesses were entered into a lottery-style draw to secure naming rights to
the International Mersey River Festival during a special Mayoral 100 Club
event.
The Mayoral 100 Club was set up in 2014 by Mayor Joe Anderson, and is a
business to business networking scheme, with firms paying £3,000 to become a
member, and the money is invested into developing the festival.
Leading property, residential, construction and services business Kier Group
scooped top prize and secured the overall naming rights to the festival
which for 2016 will be known as the International Mersey River Festival in
partnership with Kier Group.
John O'Callaghan, managing director of Kier Construction's northern
operations, said:- "We are absolutely delighted to be the headline
sponsor for this year's International Mersey River Festival. Kier has a long
and successful history in Liverpool, having been active in the City for over
100 years, and today we employ over 250 people from our regional offices in
Speke.
We deliver a breadth of key projects across the City and the wider City
region, including the Mayor's Liverpool Schools programme, the relocation of
the Great Homer Street Market and the £450m Mersey Gateway scheme. With such
a strong and well-established local presence, a partnership with the
International Mersey River Festival, which celebrates the rich cultural
heritage of this proud City, is a natural fit for Kier, and we are very
excited to be involved."
Construction and Property experts Willmott Dixon were named as the official
sponsors for the main stage, which will be located at the Pier Head.
Andrew Dillon, Willmott Dixon managing director for the North West:-
"We're delighted to have our brand on the main stage at the International
Mersey River Festival; it continues our role of promoting growth and
investment in Liverpool. We're proud of our contribution to the City in
recent years, which includes building four important schools; Notre Dame,
Archbishop Beck and Archbishop Blanch, plus Millstead School; that's
delivered nearly 4,000 places.
Backing the Mayoral 100 club is another way we can contribute to this
amazing City and we're excited that through this partnership our name will
be prominent at the International Mersey River Festival. All our team are
looking forward to the event!"
A&B Engineering, a private company which provides design and installation of
mechanical, electrical and plumbing services, became the official partner
for the education and community participation programme which aims to
involve as many Liverpool residents as possible, young and old, before,
during and after the event.
Mike Hart, Commercial Director of A&B Engineering, said:- "How
lucky are we? We were very fortunate to win the prize of the Community and
Engagement programme sponsor, which for us in our first year as a member of
the Mayoral 100 Club is tremendous news and we are all looking forward with
great excitement to working with the Council to maximise this partnership
and its opportunities to its full potential. It is a prize that will be
celebrated by us all here at A&B and we are truly honoured and humbled."
Details of this year's festival will be announced on Tuesday, 1 March 2016.
Mayor Anderson, said:- "Culture and free cultural activities are
hugely important to this City, and the International Mersey River Festival
is certainly one of the most popular in our events calendar.
Many of our events now have a major sponsor, but the Mayoral 100 Club is all
about giving local companies the chance to get involved and contribute to
the growth and the life of the City.
In the current financial climate, we have to think differently about how we
stage these events, as we can't be solely responsible for funding
everything.
Establishing the Mayoral 100 Club was all about working with the private
sector to retain and enhance the River Festival, and I'm delighted that 3
more companies will have the kudos of being associated with this fantastic
event."
The companies who received the naming rights in 2015 were Wild Thang branded
clothing and merchandise experts, Albert Dock Liverpool and The City of
Liverpool College.
For more information about the Mayoral 100 Club, can be found
online. |
