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Travel time keeps us social, say bus
users in the North West!
WHETHER it's online, on email or even
face to face, bus users in the North West are most likely to start getting
social when they get on board according to a recent survey conducted by Arriva
Buses. The survey, which aimed to find out more about people's commuter
habits, showed that 60% of those surveyed by the bus company said they use their
free time whilst travelling to catch up with friends and followers on social
channels, whilst 58% took the opportunity to check their emails. However,
perhaps most interestingly, was the interaction passengers frequently enjoyed
with fellow travellers that they'd never met, with over ˝ indulging in either a
spot of eavesdropping or people watching, and 56% admitting to helping out total
strangers. Mark Bosworth, regional marketing director, from Arriva North
West, explained:- "With free WiFi available on many of our buses, and 77%
of passengers using it regularly, we weren't surprised to find out that people
took the opportunity to go online and keep in touch with people during their
journeys. But what we didn't perhaps realise was the comradery people felt with
their fellow commuters. 39% of those asked said they've managed put a smile on
the face of someone they didn't know, and 23% have even made new friends, which
just goes to show what a lovely sociable community we've built on our buses."
Not having to worry about parking (48%), and getting more time to themselves
(42%, were the main reasons people chose to travel by bus in the North West,
whilst many also noted it gave them chance to appreciate their surroundings more
(40%), and was more affordable than alternative options (63%). The costs
associated with fuelling a car and parking, along with traffic and complex
Inner-City road networks all ranked amongst the reasons to choose bus over car
for frequent journeys. "Bus travel is easier now than it ever has been
before with our host of handy tools designed to make hopping on and off even
more accessible. 67% of passengers we spoke to already used the Arriva Bus app
or the webpage to plan journeys or check where their bus is, and 47% chose to
buy their tickets though our m-ticket app, all of which aids to make bus travel
hassle free, particularly in comparison to using the car, which can often prove
stressful and costly. With these tools at your fingertips, along with on board
features such as WiFi and comfier seating, there really has never been a better
time to trial bus travel." continued Mark. For more information
about the Arriva Bus app, m-ticket and local services, please visit:-
ArrivaBus.Co.UK/North-Eest. |
