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Bounts
to reward adults in Liverpool for being physically active
LIVERPOOL City Council, in partnership
with the Liverpool Clinical Commissioning Group (CCG), has agreed a
ground breaking new contract with bounts, the revolutionary healthy lifestyle
and rewards company, who will provide a series of challenges, prize draws and
rewards to encourage people in Liverpool to be more physically active.
According to Sport England data, some 63% of adults (16+) are not participating
in 30 minutes of sport and active recreation on at least one day per week and
the negative effect on health and well being is significant.
The bounts scheme launches in Liverpool, on Tuesday, 1 November 2016, and people can
download the app with a special referral code 'FitforMeLpool.' By
tracking activity through the app, people can earn points which can be exchanged
for high street vouchers alongside other offers and competitions. As a result of
partnership work with bounts, the Liverpool scheme features special rewards.
On Monday, 7 November 2016, a special Challenge will launch, enabling people living
and working in Liverpool to enter a Prize Draw to win some great prizes such as
high street shopping vouchers, family days out and weekend breaks. People can
use this link to get
downloads.
The bounts appoffers an evidence based incentive to encourage mass participation
amongst adults aged 16+ in physical activity across Liverpool. Through
technology, the scheme is able to track frequency of activity and provide real
incentive and rewards, with participants earning entries into the 'bounts
Liverpool Prize Draw' points which can be exchanged for high street vouchers
alongside other offers and competitions.
The target is to attract Liverpool residents aged 16+ within the 1st few
months of launch and to continually attract new participants throughout the
duration of the scheme.
The scheme is being supported by the City's 'Fit for Me' campaign, which aims to
inspire people to be more physically active.
Bounts aims to:-
Encourage participants to be more physically active by finding simple things
to do like walking more, taking the stairs instead of the lift or finding active
ways to spend the weekend with the kids. To encourage people to make physical
activity part of their everyday life and utilise local spaces e.g. parks,
streets, community facilities etc.
Promoting key Fit for Me campaign messages such as:-
► Anyone can join in.
► Being active is good for you and can improve your everyday life.
► Being active can be whatever you want it to be.
Promote the benefits of being physically active such as:-
► Being active is good for you and can improve your everyday life.
► Even small changes can give you more energy, make you feel less tired and
stressed, lift your mood, help you to sleep better and boost your confidence;
as well as helping to protect you from serious illnesses such as heart disease
and dementia.
► Connect participants to a wide range of physical activity and sports
opportunities available locally.
► Measure participation at specific locations such as parks, open spaces
and community facilities.
► Enable people with varying needs and wants, particularly those who are
inactive and / or moderately active, and those with additional needs to access
and benefit from the scheme.
► Assess the impact of the scheme in terms of increased participation, wellbeing
and economic benefits.
The bounts team will be responsible for:-
► Creating and managing a series of challenges and events to inspire people to
be more physically active.
► Running a series of mass participation challenges to promote walking at least
1,000 steps/tracking 10 minutes of activity offering rewards to participate.
► Targeting messages to the inactive and moderately active; to encourage them
to be more active
► Reward people who are already active.
► Working with existing physical activity and sport providers to promote the
scheme to members and service users.
► Running a series of online competitions where entry is gained through earning
points from activity.
Councillor Tim Beaumont, Mayoral Lead for Healthy Living, said:- "We are
committed to helping the adult population of Liverpool become healthier and
fitter and so we are excited to announce the scheme with bounts.
It allows us to reward people to become a bit more active, which will have a
positive and long term benefit to their health, but it also allows us to measure
the success of the scheme in ways we have not been able to do in the past; this
is what is revolutionary."
Carly Wills has been using bounts since the summer. She said:- "I found
the sign up process really easy. I was recommended bounts from a friend who knew
I was very active. Linking my Fitbit to bounts was very easy to do. I've had
several vouchers and love the app."
Dr Maurice Smith, GP at Mather Avenue surgery in Allerton and Healthy
Liverpool's 'Living Well' clinical lead said:- "We are delighted to have
partnered with bounts to further promote and encourage the people of Liverpool
to be more active.
Along with other incentives as part of Fit For Me, we hope that the City will
continue to embrace our campaign and increase the amount of physical activity
they take part in. It's not just about running marathons or going to the gym,
just 10 minutes more activity really can make the difference to your health and
wellbeing." |
