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SPREADING THE TOURISM
WORD
ON Monday 14 April, for the first time the North West Tourist Board (NWTB) and Cumbria Tourist Board (CTB) teamed up with the Northwest Development Agency (NWDA) to launch a new glossy magazine style souvenir guide - ‘Discover
England northwest’ – region to be cheerful.
The brand new 2003 consumer guide features the very best of England’s Northwest, from stunning countryside to gracious stately homes, vibrant cities and glorious coastline, and world class museums to spectacular shops, plus a whole host of ideas to enjoy whilst over the Easter weekend.
The region is eggspected to be bustling with visitors over the four day Easter bank holiday weekend. An eggciting programme of family friendly activities has been planned across the region to ensure the kids are kept entertained; from traditional egg rolling in Lancashire to Easter egg hunts in Greater Manchester to name but a few.
The 75-page guide has been designed to help visitors’ plan their stay ensuring they don’t miss out on the Northwest’s top and newest attractions. Published by the NWTB Marketing Department, designed and produced by Heckford Advertising. Anyone wanting to obtain their free copy of ‘Discover
England northwest’ can simply call 0845 600 6040.
Anthony Goldstone, Chairman of the NWTB said:- “The new guide is fantastic and very inspiring encompassing the best of Cheshire, Manchester, Merseyside and Lancashire and features spectacular photography which I am sure will entice visitors to the region in their droves.”
Stephen Broughton, Chairman of Cumbria Tourist Board's Publications and
Tactical Marketing Committee said:- "This new guide shows that Cumbria is an
inspiring area of outstanding natural beauty, with spectacular lakes and
mountains at its heart. It gives people a taste of the relaxing and
rejuvenating breaks that are available in the area."
Peter Mearns, Director of Marketing, NWDA said:- "Tourism is one of the NWDA’s top priorities – a successful and vibrant tourism sector helps the whole region by strengthening the image we present nationally and internationally. I’m very pleased we have produced this first regional guide to tourism which fully exploits the diversity on offer in England’s Northwest, to visitors.”
Report by Claire Palczykiewicz of NWTB
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BRITAIN'S LATEST NATIONAL TRAIL HIGHLIGHTED ON
AWARD - WINNING MAPS
FOUR new maps from Ordnance Survey's flagship Explorer series will be reissued in time for the opening of Hadrian's Wall Path National Trail on 23 May 2003.
The reprinted Explorer map numbers 314, 315, 316 and OL43 will highlight the route of the new path, which winds its way from Wallsend on Tyne to Bowness-on-Solway through the dramatic scenery of the Hadrian's Wall World Heritage Site.
Paula Langford-Smith, Ordnance Survey's Outdoor Brands Manager, said:-
"I'm thrilled that our maps will help walkers to make the most of this magnificent new trail. The Hadrian's Wall Path will encourage people to get out and about in spectacular countryside, and experience Britain's most famous Roman engineering achievement for
them".
Britain's family of National Trails founded in 1965, with the launch of the Pennine Way. The Hadrian's Wall Path is the latest addition to the series, and follows the success of the 184-mile Thames Path, which opened in 1996.
The construction of Hadrian's Wall on the orders of Emperor Hadrian following the Roman withdrawal from Scotland and completed in AD139. The wall was originally ten feet thick, fifteen feet high and 80 Roman miles long. The fortifications included purpose-built forts, milecastles and turrets, as well as a large earthwork and ditch known as the ‘vallum’.
All these features are clearly marked on the reprinted on the Explorers, which are the most popular and useful maps for walking and outdoor activities.
They are available from bookshops and Tourist Information Centres, or direct from Ordnance Survey
Film to be
replaced.
THE film Late Marriage due to be shown on Tuesday 29 April at Southport Arts Centre is to be replaced with
BOWLING FOR COLUMBINE
(15)
directed by Michael Moore
Bowling for Columbine is both comical (a South Park-style cartoon offers an amusing interpretation of US history: Moore visits a bank that hands out a free gun when you open a CD) and haunting (footage from Columbine High’s besieged cafeteria and a sequence about the shooting death of a 6 year old at the hands of another 6 year old).
The film has won a special prize at the Cannes Film Festival and has been noted most for its on-camera interviews with the likes of shock-rocker Marilyn Manson, Matt Stone (creator of South Park) and Charlton Heston.
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