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Taxi Drivers give visitors a cultural welcome
VISITORS flying in to Liverpool John Lennon Airport over Easter are being welcomed with a special gift, courtesy of Liverpool’s Tourist Information Centres, which is helping to promote the city’s bid to become European Capital of Culture in 2008.
Specially designed postcards are being distributed free to visitors to the city by taxi drivers who service Liverpool John Lennon Airport along with 1000 of Liverpool’s hackney cab drivers.
The postcards, which come in two styles, feature the airport’s logo and the statue of John Lennon. Both also depict the Capital of Culture logo and are helping to promote Liverpool’s bid, in time for the judging panel’s final visit to the city.
The scheme follows the success of the Capital of Culture customer care packs, produced by the Mersey Partnership, which were distributed to Liverpool taxi drivers last year.
The postcards are also available at Liverpool’s award-winning Tourist Information Centres in Liverpool – at Liverpool John Lennon Airport, Queen Square and Albert Dock.
Sue Owen, Tourist Information Centre Manager said:- “Distributing these postcards to visitors is one of the many ways we are showing our full support for the Capital of Culture bid, ensuring that visitors to Liverpool receive the best welcome in the country and have a truly memorable stay.”
Sir Bob Scott said:- ‘’Liverpool’s Taxi drivers are our front line for visitors. Many visitors’ first impressions of the city are shaped by their first impression of taxi drivers. Since we announced our intention to bid for European Capital of Culture our cabbies have been some of Liverpool’s most supportive and enthusiastic backers. They have strived to improve their service by learning phrases in other languages. This latest idea is another great way to make tourists feel welcome and help them realise they are visiting a city that is going places.’’
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