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Liverpool Gin hits Tesco
shelves, as sales in the spirit rise City wide
LIVERPOOL Gin, the latest local
supplier to be stocked on the shelves of Tesco stores across the City, has
contributed to a regional boom in sales of the spirit. Recent data reveals that
whilst sales of gin have increased by around 36%in Tesco stores across the UK,
the people of Liverpool have an even stronger taste for the tipple, contributing
to a rise in gin sales of over 52%. Tesco now stocks the 'original'
flavoured Liverpool Artisanal Organic English Gin in 19 stores across the City.
Gin has become the fastest growing spirits category in Western Europe, with the
gin segment now being worth ₤420 million a year to supermarkets in the UK alone.
The premium end of the market has grown at 33%. Andrew Hargreaves, Spirits
Buyer at Tesco, said:- "We are definitely seeing a move toward the
drinking of better, premium spirits and Liverpool Gin is no exception as it
offers quality, clean liquids with distinct flavour profiles. We have also seen
an explosion in craftsmanship, with small producers carving a niche for
themselves and drawing upon traditional techniques and methods of production.
Liverpool Gin is produced in hand beaten copper stills in the heart of the City
which is steeped in maritime and word trade tradition, with the botanicals of
the gin reflecting the spices and flavours that were introduced to the UK
through the old trade routes coming through the Port of Liverpool. There are few
Cities in the world which evoke the sense of belonging more than Liverpool.
Civic pride and passion runs throughout the City and its people. The 'Liverpool'
range of spirits draw on the iconography of the famous Liverbirds which form
part of the famous Pier Head."
Tesco stores in the City will also be stocking Liverpool Vodka, the sister
product to the Liverpool Spirits range of gins. Leanne Ware, Senior Marketing
Manager, Liverpool Gin says:- "Liverpool Gin and Liverpool Vodka have a
huge following in the City and it's fantastic that both the gin and vodka are
now available in Tesco stores, making the drinks more accessible in their
homeland."
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