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 Public health director 
encourages us all to 'Expect Better' health 
EVERY year, Directors of Public Health 
must, by law, produce an annual report on matters which affect their area, and 
present a set of recommendations for future action. 
Fiona Johnstone, in her role as Wirral's Director of Public Health, has produced 
the report:- 'Expect Better.' It recommends that Wirral Partners, health and 
social care organisations and residents put prevention 1st by supporting each 
other to live healthier lives and improving the health of the population. 
A new animation has been produced highlighting differences in life expectancy 
and avoidable deaths across the borough. The animation invites people to take 
action to improve their own health and wellbeing and gives details of where 
local residents can get support. "There are high numbers of avoidable deaths occurring across Wirral and these 
deaths are more likely to occur within our most challenged communities and in 
males. We all need to take action and work together to make the borough a 
healthier place to live and work." said the Director.  
 
Cllr Chris Jones, Wirral's Cabinet Member for Adult Social Care and Health says:-
"We're committed to making Wirral a healthier place to live, learn and 
work, making healthcare fairer and giving everyone the chance of getting the 
best care. 
In improving the health of the population and reducing the onset of long term 
conditions such as heart and respiratory diseases, we can increase the quality 
of life for local people while reducing the impact of an ageing population on 
health and social care services." 
 
As part of its 20 Pledges to be met by 2020, Wirral has committed to taking 
action to support people to live longer, healthier lives. This includes:- 
 
► Reducing the number of people who smoke in Wirral. 
► Reducing the impact of alcohol misuse on individuals and communities. 
► Increasing the number of people with a healthy weight in the borough. 
► Supporting people to take more control of their health and wellbeing. 
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