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 Metro Mayor shares vision for future 
and delivers 10 big pledges 
LIVERPOOL City Region Metro Mayor, 
Steve Rotheram has set out his ambitious vision for the future underscored by 10 
major new policy pledges. Describing the devolution process as a journey not a 
destination, he said that the Leaders of the region's 6 districts had not 
created a Combined Authority merely to access relatively modest additional 
resources, but to deliver transformational change. 
 
Setting out the need for a step change in ambition and economic performance, he 
announced the appointment of highly respected industry leader, Brent Cheshire, 
until recently UK Chair of Dong Energy, as the man who will spearhead plans to 
harness the power of the River Mersey. His initial task over the next 12 months 
will be to establish the core business case for the multi billion renewable 
energy project.  
 
Steve Rotheram said:- "I am delighted that Brent has agreed to lead this 
project. It has been debated and discussed for over three decades. Devolution 
finally gives us the opportunity to deliver a project of this scale, and Brent 
provides us with the expertise, experience and leadership capability to turn 
vision into reality." 
 
Brent Cheshire said:- "I am pleased to accept the Steve's invitation to 
head up the Special Purpose Vehicle that will take this project forward. This is 
a hugely exciting and ambitious vision with the potential to impact massively on 
the City Region's long term economic prospects. Liverpool City Region has 
delivered world changing engineering projects in the past, so if it can be done 
anywhere it can be done here." 
 
Focussing on the need to grasp the opportunities of the 4th Industrial 
Revolution, the Metro Mayor, said the City Region has a unique set of assets, 
including the UK's most powerful super computer, at Daresbury, cutting edge 
research facilities and a cluster of digital businesses growing faster than 
Inner London.  
 
To fulfil and accelerate their potential he announced the launch of a 6 month 
study to make Liverpool City Region the UK's most digitally connected region in 
the UK, by connecting directly to the GTT Trans Atlantic cable that lands in the 
UK at Southport, and creating a region wide fibre spine to guarantee every home, 
business, university, School and public building the best and fastest possible 
connectivity.  
 
Steve Rotheram said:- "If trains, docks and canals made us the gateway to 
the 1st Industrial Revolution, then world-class connectivity and a plentiful 
supply of predictable renewable energy can make us the digital gateway to the 
Fourth. Faster speed, greater capacity and green energy will not only enable us 
to grow our own digital and technology sectors, it will make us a magnet for 
investment for global companies wanting the best connections and a carbon 
neutral energy solution." 
 
Amongst a series of other radical policy pledges, the 
Metro Mayor announced:- 
 
► Plans to create a unified and properly resourced agency to capitalise on 
Liverpool's positive global brand, marketing the City Region internationally and 
providing 1 front door for all those seeking to invest and do business here. 
 
► A pledge to deliver a skills revolution by lobbying the Government so that the underspend from the National Apprenticeship Levy will be spent locally to 
roll out degree level apprenticeships and create a single UCAS-style City Region wide portal for apprentices. 
 
► A major initiative to tackle the City Region housing shortage by building 
25,000 new homes before 2022 in the right places and with a variety of types and 
tenures to ensure everyone has access to a decent and affordable home.  
 
► Tackle homelessness by working with Government to fund a trail blazing Housing 
1st approach to make sure new homes are made available to those in greatest 
need as quickly as possible end the scandal of rough sleeping in Liverpool City 
Region. 
 
► Adopt a brownfield 1st approach to new housing development by publishing the 
1st ever City Region Brown Field Register, and lobbying the Chancellor to give 
the area a Stamp Duty holiday with funds being recycled into remediating 
brownfield, making them available for new homes. 
 
► Backing up the £460 million investment in new rolling stock for Merseyrail by 
exploring how devolution powers and bus regulation can be best used to create a 
fully integrated public transport system for a dynamic and growing City Region. 
 
► Make access to public transport more streamlined and customer friendly by 
rebranding and remodelling the current Walrus card to make the City Region a UK 
exemplar for smart ticketing and new payment technologies. 
 
► Making cross river transport and movement easier and more affordable by 
delivering on an election pledge to create a more affordable Fast Tag for Mersey 
Tunnel users, and announcing the commissioning of the design for a new state of 
the art Mersey Ferry.  
 
► Setting out the City Region's future devolution ambitions and begin discussion 
about how the City Region might to integrate Fire and Rescue, Waste Disposal and 
powers of the Police and Crime Commissioner into a future Combines Authority 
Structure.. 
 
Explaining that devolution was an opportunity that we simply could not afford to 
squander, Steve Rotheram said;- "The simple argument for devolution is 
that local people who are locally accountable know better than Whitehall what 
our area needs, but it is also about recognising that in an increasingly 
competitive and changing world, 6 districts with a population of 1.5 million can 
be more successful and stronger together." 
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