SA Speakers to host a meeting on 16 April 2018

UK Music; the umbrella body for the UK music industry and Metro Mayor Steve Rotheram has unveiled a radical plan to grow Liverpool's world famous music scene. UK Music CEO Michael Dugher and Mr Rotherham outlined their plans at the launch that took place, on Wednesday, 7 March 2018, of the:- 'UK Music's Wish You Were Here; Liverpool City Region Edition' that reveals the huge contribution that music makes to the economy and cultural scene of the Liverpool City Region.

Unveiling the report, the 2 leaders pledged their support for a new Music Board to spearhead a drive to cement Liverpool's place as 1 of the world's music capitals and to nurture the Region's talent.

Taking its inspiration from similar initiatives in San Francisco and London, the new Music Board would co-ordinate efforts to safeguard and grow the Liverpool City Region's music eco-system.

The London Music Board was established by the Mayor of London and Greater London Authority in 2016 to oversee a rescue plan for music venues and ensure all Londoners can benefit from living in a music City. The Board's remit also includes priorities to introduce pro-cultural planning and licensing policies and increase music tourism across the capital.

The Liverpool City Region Music Board's powers could include:- helping improve transport links for music fans, protecting music venues, as well as increasing access to music education and rehearsal spaces.

The Music Board would be community and industry led with the aim of developing a strategy to boost music across the City Region. The Music Board will work closely with all the combined Local Authorities including:- Sefton, Halton, Knowsley, St Helens, the Wirral and Liverpool.

The huge importance of music to the Liverpool area is outlined in UK Music's new Wish You Were Here; Liverpool City Region Edition.

The report; which collates a vast amount of the latest ticketing and other data for 2016; reveals the following about the Liverpool City Region:-

► The total direct and indirect spending by music tourists to the City Region, in 2016 was ₤135 million.

► The total live music audience in the Liverpool City Region, in 2016 was 937,000.

► Festivals in the City Region area in 2016 generated ₤23.3 million and drew a total audience of 237,000.

► Live events in the Wirral and St Helens generated ₤1.2 million each, in Box Office spend in 2016.

► 22,834 people went to gigs and festivals in Sefton, in 2016, generating ₤929,000 in spend.

Commenting, UK Music CEO Michael Dugher said:- "Liverpool has a fantastic musical heritage. Its continuing success is clear to see in our new report which shows almost one million people enjoyed live music events in 2016, helping generate ₤135 million for the Liverpool City Region's economy. The Liverpool City Region's devolution deal recognises the need to place culture and creativity at the heart of a strategy to accelerate economic growth, attract investment and improve skills. I strongly believe that under the fantastic leadership of Steve Rotheram we now have a golden opportunity to set up a Music Board to seize the moment and grow the music industry across every corner of the Liverpool City Region. We can use this new Music Board to create an environment where people can create music that changes the world and attract visitors from across the globe to enjoy and work with the talent on offer here. We know from London and from Cities around the world that a Music Board gets the right people around the same table to deliver real change to protect venues, promote talent, widen access to music and boost jobs and growth."

Commenting, Metro Mayor, Liverpool City Region, Steve Rotheram said:- "1 of my biggest ambitions as Metro Mayor is to harness the talent and creative energy of our people to ensure that it can thrive and prosper here. In truth artists from every part of our City Region have contributed to the lustre of Liverpool's musical reputation. I will be writing to the leaders of all City Region Local Authorities to ask them to nominate members for the Board, as well as to members of the advisory panel for Culture Liverpool's recent music strategy. I want music to be an essential thread of our Fourth Industrial Revolution economy; it's integral to who we are, so we need to ensure it is a fundamental component of what we will be in the future."