Jack and Mia deemed the naughtiest children in the North West

JACK and Mia have been revealed as the naughtiest names amongst children in the North West, whilst children named Arthur and Isla are considered to be the most well behaved, according to new research amongst children, parents and teachers in the Region. Children, Teachers and Parents agree that Jacks are the most likely to misbehave in the Region, with over ¼ of those researched claiming children with the moniker are the naughtiest. When it comes to girls, it's Mias that teachers and parents associate most strongly with mischief, although girls' names generally are considered to be less naughty than boys' names. Mia ranks at number 5 on the complete list. Interestingly, it's Amelias that children in the Region expect to be the naughtiest, demonstrating the differing opinions between the generations. When it comes to well behaved children, boys named Harry top the list in Northern Ireland, according to the research commissioned by My Nametags. Boys named Harry are also considered to be shyest in the class, with their peers agreeing children with this name tend to be amongst the most introverted. By contrast, boys named Leo are seen as the most confident children in the country, with none of the children surveyed considering them to be shy. For girls, it's Ellas who are assumed to be the most self assured.

Chartered Clinical Psychologist and Scientist, Linda Blair, explains why these stereotypes exist:- "In today's information rich world, we're exposed to far more data than we can deal with at any given moment. To help sort through this avalanche, we form stereotypes about what people will be like based on only a few easily obtained facts such as facial expression, body posture and a person's name. Rather than making judgments about others scientifically; taking a dispassionate look at everyone called Noah or Isabella, for example; we create our stereotypes using just the people we know, as well as those we think we know via social and other media. Once we've formed a stereotype, it becomes fixed in our minds because of a phenomenon known as 'confirmatory bias.' This is when we look for and remember people who match up to the stereotype we've formed, while at the same time ignoring information that doesn't fit. This is why we become so convinced our stereotypes are correct. For popular names, these stereotypes are likely to be at the forefront of our minds because most of us will already know or have read about someone called:- Jack, Harry or Emily; and we're quite likely to meet more of them."

The study, which analysed the opinions of 1,500 teachers, children and parents in the UK, found that Brits are quick to make assumptions about a child based on their 1st name, with strong stereotypes associated with each of the names featured in this year's top 20 baby names list. The national results found that children named George are considered by both adults and their peers to be the most intelligent in class, with over 1 in 10 believing this is the most intellectual name from this year's top 10 boys names list. They also associated it with kindness, with teachers and children regarding boys named George as kind hearted. According to teachers, Isabella tops the list for girls when it comes to intelligence. However, children's attitudes of Isabellas differ drastically, with over 1 in 10 children assuming those named Isabella will be spoilt, based on their 1st name alone. For boys, its Harrys that children expect to be spoilt, whereas teachers consider those named Oliver to be the most indulged.

Commenting on the study, Lars B. Andersen, Managing Director at My Nametags, said:- "We know that there are strong stereotypes attached to names and that someone's 1st name can really paint a picture of what they are like. It was interesting to discover that these stereotypes are formed from a young age, with children and adults quick to make judgements about children based on their 1st name alone. These beliefs can make the difficult task of naming a child even more challenging, but we hope that our research will help give expectant parents an insight into society's opinions of the most popular boys and girls names in the UK right now."

My Nametags has created a Playbuzz quiz to help expectant parents decide what to name their child...

Naughtiest...

Best Behaved...

Do you agree with these finding?  Please email us your thoughts on this via:- News24@SouthportReporter.Com.

Southport's Bistrot Pierre launches new loyalty app

TODAY, in a landscape where customers are overwhelmed by choice, so loyalty is more important than ever and businesses are fighting hard to gain customer loyalty. Some would say that loyalty programs are being used more and more to build connections with retailers beyond data collection, but in reality, it is a bit more complex when it comes to apps.  Unlike cards, that can and do get lost regularly, many of us always have phones on us, but not always or loyalty cards. Also you can collect more information via apps, with lots of businesses are now using loyalty apps, like Costa Coffee, so it is not uncommon now to hear that some even change consumer behaviour, via offering an exclusive offer for a special occasion, say a birthday.

Following the success of its previous loyalty scheme; Mon Pierre Rewards; the French restaurant group has collected and analysed more than 2½ years' worth of customer data to develop the brand new, exclusive scheme which boasts an enhanced customer experience. So, Southport, Bistrot Pierre are now offering diners the ability to get ₤5 off their next meal, thanks to its new and improved loyalty app:- 'Club Bistrot Pierre.' The new, easy to use app will give customers access to exclusive offers, only available to members, including unlimited access to the Dine Out for ₤10 menu, exclusive drinks offers and invitations to tasting events.

Alexandra added:- "The launch of our new app times in perfectly with the launch of our new menu. Our autumn menu has been developed to complement our classic selection of dishes and ensure our diners feel warmer inside. From chilli and garlic prawns and miso roasted aubergine to navarin of lamb, our new dishes are bursting with flavour. As well as the new dishes, our classic beef bourguignon is now better than ever with an improved recipe. Our signature dish of 25 years is inspired by the classic French recipe, with marinated diced beef slowly braised with red wine, shallots, mushrooms and bacon. The new autumn menu is the perfect reason for customers to visit Bistrot Pierre and join Club Bistrot Pierre."

Recently, the public have been found to be increasingly worry about how brands collect and use their personal data, and do not trust tech companies with their digital privacy. So asking people for personal information might be harder using an app than signing up for a card.   So it is also good to see that they are still offering customers a way to collect points via physical card in the Bistrot, as well as the app.  But the collection of data, when used correctly. can be good for both parties, the business and the client, as many of the apps have been found to identify a favourite brand or product and use dater entered to offer clients a more customised experience.

It will be very interesting to see how this app works for Southport's Bistrot Pierre and it is fantastic to see a business in this area investing into new technology. Club Bistrot Pierre is available from the App Store or Google Play.  But what do our readers think of apps for loyalty schemes?

Alexandra Speed, general manager at Southport's Bistrot Pierre said:- "It's really simple to download our new loyalty app and become a member of Club Bistrot Pierre and, by signing up, you'll be eligible to ₤5 off your next meals with us. Members will receive points for their spend every time they visit which are redeemable for a range of rewards; from a glass of wine to 2 course meals."