After Eurovision what will the long term social impact be?

A series of evaluation studies are taking place to determine the social impact of Eurovision 2023; which is being hosted by Liverpool and broadcast by the BBC on behalf of Ukraine; on wellbeing, cultural legacy and the economy.

Eurovision isn't just about douze points, amazing outfits and catchy tunes; but gives researchers the perfect opportunity to evaluate the legacy of hosting.

4 separate studies will look at the impact the Contest has on the Liverpool City Region and across the whole of the UK, including on residents. This will help researchers to understand the scale and extent of these impacts, which in turn helps in the bidding for, planning of, and delivery of future large scale events and cultural activity.

Economic Impact... Metro Mayor Steve Rotheram and the Liverpool City Region Combined Authority, working in partnership with Liverpool City Council, DCMS and the Arts and Humanities Research Council (AHRC) have commissioned AMION Consulting Ltd to undertake an Economic Impact Assessment of the event.

Looking at both the immediate and short term legacy (1 year on) on the local economy, the commission will seek to understand the impact on increased investment, tourism and upskilling within the creative industries across Liverpool, the Liverpool City Region, and the North West.

Exploring the Cultural Relations and Soft Power... This research explores 2 questions: Eurovision's role in developing shared values and mutual relationships during a time of conflict; and the role and impact of Eurovision within City/nation branding and soft power.

The research has been commissioned by the British Council in partnership with Liverpool City Council and the Department for Culture, Media and Sport. The project is led by the University of Hull with a team of consultants from the University of Brighton, the University of Southampton and Royal Holloway (University of London).

Understanding and addressing risk related night life behaviour... Liverpool John Moores University is undertaking research to look into the health risk of behaviours associated with nightlife during the Eurovision period.

A survey will examine individuals' past, present and future use of alcohol and drugs; as well as looking at sexual behaviours, exposure to anti-social behaviour and violence and feelings of safety during Eurovision week.

Wellbeing and Sense of Community,,, The University of Liverpool, working in partnership with Liverpool City Council, the Department for Culture, Media and Sport and Spirit of 2012 are delivering an evaluation programme looking at whether hosting the song contest will impact the wellbeing and sense of community of local residents.

Beginning with baseline and follow up surveys, around 1,300 residents will be asked about their engagement with Eurovision and its associated community events. The survey will investigate whether this has contributed to improved wellbeing, sense of civic pride and citizenship.

This will be followed by focus groups of people contributing or attending Eurovision events. These will explore people's thoughts, feelings and attitudes towards Eurovision 2023 and what it has achieved for them, the City Region and for the people of Ukraine.

Steering Group... The overall evaluation steering group is made up of key partners, both nationally and from across Liverpool City Region; each overseeing different work programmes.

Each work stream will result in a final report; with all findings collated and summarised at a later date, as a way of demonstrating the value of cultural events and activities like Eurovision to the City.

The Steering Group partners are:-

Liverpool City Council.
Liverpool City Region Combined Authority.
Arts and Humanities Research Council.
BBC.
British Council.
DCMS.
Liverpool John Moores University.
Spirit of 2012.
University of Liverpool.
UK Music.

Steve Rotheram, Mayor of the Liverpool City Region, said:- "The chance to host a global spectacle like the Eurovision Song Contest is an opportunity that doesn't come around very often; especially for a City in the UK - that's why so many cities bid for the accolade. As an international event that attracts guests, media and attention from around the world, we're expecting thousands upon thousands of visitors to descend on the Liverpool City Region next month for a week-long celebration of music, dance, fun and frivolity. The �2m that the Combined Authority is contributing towards the staging of Eurovision is just a fraction of the economic return we expect to see from the event, which is predicted to inject �25m into the City Region economy in May alone. But the intangible contribution of broadcasting our brand to an international audience could be invaluable. With a visitor economy that's worth nearly �5bn and which supports more than 55,000 jobs, I'm looking forward to seeing the impact that hosting Eurovision will have on our residents, our economy and our culture for years to come."

Chair of the Evaluation group and Director of Public Health for Liverpool, Professor Matthew Ashton, said:- "The eyes of the world will be watching Liverpool through their TVs and online during Eurovision, with thousands more visiting, but I'm especially interested in how hosting this fantastic event will impact on local residents. These studies will not only contribute to the development of hosting major events in the future, but will also help us to understand how events like this can benefit the local communities in which they are hosted."

Ruth Hollis, Chief Executive, Spirit of 2012, said:- "Eurovision has the potential to elevate the City Region and make a lasting impact on the wellbeing and happiness of all the people who live there. Understanding how and why this does or doesn't happen is critical to ensuring that future mega events, maybe even another UK Eurovision, deliver the best possible impact for the largest number of people."

Liverpool's Pier Head will host the Eurovision Festival Village from:- 5 May to 13 My 2023.

National Beauty Show is coming to the Beauty Capital of the UK

IT'S home to the Beatles, 2 of the greatest football teams of all time, it will also host the Eurovision Song Contest in May and Liverpool is also dubbed the:- 'beauty capital' of the UK. But in November Liverpool will also play host to the 1st ever National Beauty Show Exhibition. This event, which takes place at the stunning Exhibition Centre on Liverpool's waterfront on:- 4 November and 5 November 2023, will be the 1st ever dedicated show and exhibition of its kind to hit the City which is also open to the public.

The National Beauty Show will see some of the biggest names in beauty, wellness, cosmetic and aesthetics brands descending on this amazing City. The event is open both to the beauty trade and the public, with beauticians, aesthetics practitioners, beauty fans and influencers all coming together to celebrate the best of beauty.

Over 241 beauty trade suppliers and brands will arrive in the City to showcase their products, the latest treatments and top beauty brands. The National Beauty Show is expected to attract an audience of over 10,000 beauty fans from all over the UK to attend the 2 day event in the beauty capital of the UK.

Liverpool is regarded as the Beauty Capital of the UK and rated No1 for beauty treatment popularity and annual beauty spending. Liverpool has also been rated the top City in the UK in which to have a career in hair and beauty and No 1 for salary potential. Liverpool ladies spend more money per head on hair, beauty and cosmetic procedures than any other City in the UK.

The National Beauty Show was conceived by 2 female entrepreneurs from Liverpool, Jody Riley, a former beautician turned beauty tech entrepreneur and the face of beauty booking app PamperBook and Alex Alexander, owner of Lex Cosmetics, 1 of the UK's leading cosmetic nurses whose clients include:- celebrities, the rich and famous. The Liverpool ladies; who have previously run events together; teamed up together earlier this year when they launched the National Beauty Awards 2022 in the City to a huge sell out success.

Commenting on the forthcoming event beauty entrepreneur Jody Riley said:- "We are beyond excited to stage this event at the Exhibition Centre Liverpool in such a stunning venue on the waterfront. Liverpool, which is arguably the beauty capital of the UK, will host this unique event both for the public and the beauty industry. It's the 1st event of its kind in Liverpool to showcase the latest beauty products, services and brands both to the beauty industry and the public. Beauticians, therapists, nail and brow technicians will travel to Liverpool from all over the UK and mingle with the public who are beauty fans to see masterclasses, celebrity guests, social influencers to learn beauty hacks and tips and see new products and services. Once again it shows how Liverpool is a cosmopolitan City leading the way in the beauty industry."

Visitors to the event can expect to see celebrity guests, informative talks, masterclass sessions from the UK's top beauty and aesthetics educators, practitioners and influencers. Beauty business owners will also be able to pick up tips and tricks on how to grow their beauty business from Socialista marketing influencer Anna Khanna, hair and beauty business growth coach Alysha Bradley and professional make-up artist and educator Aimee Elizabeth to mention just a few.

Exhibitors and brands already confirmed to attend the event include:- international aesthetics brand Acre Pharmacy as headline sponsor, Jalupro, UTH and Promo Italia, Tatti Lashes, Casmara skin care and payments provider Dojo. More brands, sponsors and guests to be announced over the coming months.

Co-founder of the National Beauty Show and Lex Cosmetics Clinic owner Alex Alexander said:- "This is an incredibly proud moment for myself and Jody as 2 female beauty entrepreneurs to host and stage this event in our home City and show the rest of the UK why Liverpool is the most glamorous capital of the UK. This is a particularly exciting event as it is not only open to the beauty trade for beauticians, aesthetics practitioners and wellness therapists, but also members of the public who are beauty fans to get up close and see the latest trends and treatments in the beauty industry."

The UK beauty industry is worth �27 Billion and contributes �8 Billion to the UK economy. There are over 46,000 hair and beauty businesses across the UK, with 5425 of those hair and beauty businesses across the North West alone. Beauty and cosmetics treatments range from �25 for eyebrow tints to �8000 for cosmetic treatments. According to a recent Pamperbook survey, women spend an average of �500 per month on hair and beauty regimes and treatments.

Exhibition Centre Liverpool has experienced a record year in 2022, generating �17.16m in economic benefit to the Liverpool City Region. The venue hosted 53 events and welcomed 286,500 people across a variety of exhibitions, conferences, sport and entertainment events.

Commenting on the forthcoming National Beauty Show Exhibition Account Manager Vikki Langan at the Exhibition Centre Liverpool said:- "The team here at Exhibition Centre Liverpool are delighted to host The National Beauty Show UK in November this year. We are looking forward to delivering a fantastic event for the City whilst welcoming thousands of beauty enthusiasts from all over the country! Our venue continues to attract a whole range of diverse events and we are excited to be working with the organisers for the City's 1st dedicated trade and consumer beauty exhibition".

The event will be hld at the:- Exhibition Centre Liverpool, over:- 4 November to 5 November 2023. For tickets for the event are on sale now priced from �11 and can be booked online, at:- ExhibitionCentreLiverpool.Com.

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After Eurovision what will the long term social impact be?

National Beauty Show is coming to the Beauty Capital of the UK