Edge Hill launches behavioural data service to give small businesses a competitive edge

ADGE Hill University is offering small businesses in the North West a new data driven service to help them grow and gain a competitive edge.

The Department of Psychology wants SMEs, charities and the public sector to be able to make decisions with confidence, backed by evidence provided through its Behavioural Data Service (BDS) which will help them understand their customers better.

According to the Office for National Statistics, �50 billion was spent on Research and Development (R&D) in the UK in 2023, with the biggest share going to scientific research. However, research is often out of reach for smaller organisations, putting them at a disadvantage.

The Edge Hill team aim to give SMEs access to data-driven R&D opportunities which are standard among large corporations with big budgets and specialised staff.

Professor Linda Kaye, Associate Head of the Department for Psychology (Knowledge Exchange and Marketing), said:- "We are excited to share our expertise with businesses and organisations to bring about economic and societal impact. Our new Behavioural Data Service is part of the wide range of services we offer at Edge Hill to support businesses in all aspects of their work, from strategy and marketing to operational management and HR. We do this through understanding human behaviour; that of individuals and within organisations."

The new service will work on an 'opt-in' basis so businesses can access data expertise as needed to avoid the expense a full-time expert.

The BDS team can support business improvement in many areas, including:- product development, customer service and the customer journey; the 1st contact potential customers have with a business through to their final purchase.

Their specialisms range from neuroscience to behavioural science, with the skills to design and evaluate research data. Their expertise includes:-

Ethical data management.
Data Insights.
Data Analysis and Interpretation.
Evaluation Services.
Neuroimaging Analysis (interpreting data from images of the brain and nervous system)
Natural Language Processing (the use of AI to understand language).

The Behavioural Data Service is the 1st consultation service to launch from Edge Hill's Knowledge Exchange. It's part of a range of business and industry services the University offers, including Knowledge Transfer Partnerships, bespoke continuing professional development and specialised facilities.

Liverpool song contest with carnival atmosphere returns!

LIVERPOOL'S huge charity song contest, Primal Live, returns to Camp and Furnace this Easter Sunday! The lively event with a:- 'carnival atmosphere' sees 36 incredible artists and bands compete to win studio time, a songwriting course and marketing and PR; with interactive audience voting and celebrity judges.

Primal Live is a chance to experience top quality live music from talented emerging artists, whilst being involved in the judging process and helping raise thousands for The Whitechapel Center. The fun event, now on its 3rd showcase, has raised over �10,000 for the Liverpool homeless so far and has been featured by the BBC, NME and other Regional and national news.

This 3rd event is set to be the biggest yet; with 36 artists and bands competing in 6 different heats before a grand final. This 1st event of 2025 features a diverse range of artists from many different walks of life, including:- a blind artist and acts from Hong Kong, the U.S, Turkey, Italy and Ukraine, and spanning many genres from rap to rock.

The previous events were an overwhelming success and another lively event at a packed out Camp and Furnace awaits this Easter Sunday from 4pm! With great live music, interactive voting and a charity raffle to win top prizes, it's 1 of the events of the year at Camp and Furnace and will once again raise thousands for The Whitechapel Center and the Liverpool homeless.

Primal Live's Andy Sampson said:- "We're looking forward to our 3rd event and raising yet more vital funds for the great work of The Whitechapel Center. The 1st 2 events were incredible and such great fun and we're looking forward to our biggest event yet this Easter Sunday. The talent is unreal and it's going to be tough for the audience and judges to decide each heat."

Samantha Sampson added:- "The concept has grown massively; with an overwhelming amount of entries from artists, lots of press coverage from local and national press and a Christmas Single that hit the charts. It's going from strength to strength, with SAE Institute now partners too, and the bigger Primal Live becomes the more money we can raise for charity; not to mention it's 1 of the best live music events in the City!"

Previous winners of Primal Live include:- Ava Fitz, Jordan Francis aka OTB and Sam Leyden; with the latter 2 going on to join the Primal Live team alongside Finalist JP Cumberlidge. The team also includes:- Personal Development Mentor Dave Jackson and X Factor Finalist Helen Fulthorpe, who has supported the likes of Jessie J.

Artists who register for Primal Live embark upon a 7 week development programme with industry experts prior to competing in the song contest; a fantastic opportunity and a platform to gain invaluable knowledge and get to the next level.

The 3rd Primal Live is taking place at:- Camp and Furnace, on:- Sunday, 20 April 2025, from:- 3pm; featuring a 36 artist line up, interactive audience voting and a carnival atmosphere. This event's winner receives studio time, a songwriting course and a marketing and PR package from Media Partners La Vida Liverpool.

Primal Live will be hosted at the:- Camp and Furnace, Greenland Street, Baltic Triangle, Liverpool, L10BY

News reports located on this page = 2.

Edge Hill launches behavioural data service to give small businesses a competitive edge

Liverpool song contest with carnival atmosphere returns!