City buoyant as Three Queens success is official
THE Three Cunard Queens event has been officially certified as one of Merseyside's most successful free events, with people travelling from across the world to see it.
An independent report has revealed that 1.2 million people gathered along the Liverpool, Wirral and Sefton waterfronts, bringing in £32.9 million to the regional economy. The report captured visitors coming to the City from Saturday, 23 May 2015, until Tuesday, 26 May 2015, as part of the Three Queens spectacular. This included the arrival of Queen Mary 2, Queen Victoria and Queen Elizabeth Elizabeth who met for the 1st time on the Mersey and the Amazing Graces projections which illuminated Liverpool's waterfront in unforgettable style.
The research, commissioned by Liverpool City
Council and carried out by North West Research, is based on interviews with
hundreds of people and found that...
The economic impact on each areas was:-
► Liverpool £29.1m and Wirral and Sefton £3.8m.
► On average, each visitor spent £27.
► 48% of visitors were from outside Merseyside.
► 6% of visitors came from oversees including
locations such as North America, New Zealand and Ireland.
► The most popular visitors were day trippers at 58%.
► 38% all visitors stayed over for at least 1 night;
the average length of stay was 3.4 nights.
The spending analysis found that on
average:-
► Day trippers spent £34.27 per person.
► Staying visitors from the North West spent £138.07
per person.
► Staying visitors from the rest of the UK spent
£359.09 per person.
► Staying overseas visitors spent £427.66 per person.
► 64% of those interviewed audience were made up of 45
to 65 year olds.
► Couples were the most popular type of 'groups'
in attendance at 43%.
► The majority of people purposely visited Liverpool
for the Three Queens event.
► A huge 94% of people would recommend the event and
88% would return to Liverpool again.
When asked for satisfaction rates on elements of the event including transport,
facilities, value for money etc the ratings tended to be 'very good'
or 'good'. Signposting scored highly, along with the suitability
of the event and the publiCity and promotion
When asked to make a comment about the event, feedback included:-
► "Amazing is the only way I can describe it,
just breath taking. It's something I will always remember."
► "Everything wonderful, the
friendly atmosphere is only to be expected in Liverpool."
► "Just like the giants, Liverpool know how to
hold an event like this. The atmosphere was so friendly and crowds kept in
order."
► "Put on a great show. Evening was good. 10/10
Liverpool."
Mayor of Liverpool Joe Anderson, said:- "Anyone who was lucky enough to
experience any of the Three Queens event knew that it was a special moment not
only in this City's history, but in Merseyside's history. The build-up to the
event was unprecedented and there was a real sense across the region that we
were about to be part of something truly unforgettable. From the moment the
Amazing Graces projections kicked things off on the Saturday night, we knew it
was going to be a huge success as from that point word spread the crowds kept
growing over the next few days. To have more than one million people come to
Merseyside for this event is incredibly rewarding, and the economic boost is one
of the biggest the area has received as a result of a free cultural event.
Hotels were sold out, restaurants began to run out of food and the retail areas
experienced a real boost to sales. But it's not just the economic benefits; the
arrival of those majestic liners making history on the Mersey was an image
projected across the globe. The spotlight was on Liverpool and we rose to the
occasion and shone. I'd like to take this opportunity to thank the huge team
involved in making it such a huge success; partners across the region from the
transport networks and the Police right through to sponsors and of course Cunard
themselves, who all worked tirelessly to make this the history making event it
has turned out to be."
Anna Rees, North West Research Manager, Liverpool City Region Local Enterprise
Partnership (LEP), said:- "The results of the economic impact report show
how the Three Queens event made a significant positive contribution to the local
visitor economy, with spend coming into the area from across the UK and
overseas. Positive results also came from the visitor satisfaction questions,
with almost all respondents likely to return to Liverpool in the future. Events
like the Three Queens play an important contribution to the rising total
economic impact of the wider Liverpool City Region Visitor Economy."
The Three Queens event formed part of One Magnificent City; a 7 week programme
of events celebrating Liverpool's internationally renowned maritime history and
transatlantic links.
To find out more information, please visit the One Magnificent City website.
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