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Plans for more digital
screens to be installed
MORE digital advertising screens are
set to be installed on roads across Liverpool to generate significant income to
support vital Council Services.
A report to the Cabinet, on Friday, 22 April 2016, is recommending up to 19 screens are
built on 16 routes around the City, in addition to the 2 which have already been
installed on the M62.
It is part of the Council's 'Outdoor Advertising Framework' which aims to
maximise the advertising potential of the local authority's land and assets and
it is estimated could generate more than £1 million of income each year to help
mitigate cuts in Government funding.
Director of Regeneration, Nick Kavanagh, said:- "This is a great example
of how we are seeking to make the most of our assets to generate valuable
revenue.
We have many sites across the City that appeal to advertisers, but in the past
we haven't made the most of them.
We know other major Cities are bringing in millions of pounds from this sector,
so we want to change the way we do things so that we are also well placed to tap
into this major income stream.
Liverpool is a high profile, international City, which welcomes many hundreds of
thousands of visitors from all over the world every year, making us an
attractive proposition to advertisers."
A tender process will see operators able to bid for individual or groups of
sites, with construction carried out by either the Council or the operator.
The provisional routes that have been identified are subject to technical and
legal assessments. The roads and wards they are in are:-
► Upper Parliament Street - Riverside.
► Great Howard Street – Central/Kirkdale.
► Islington – Central/Everton.
► Mount Vernon - Picton.
► Wapping/Kings Dock - Riverside.
► Leeds Street/Pall Mall – Central/Kirkdale.
► Sefton Street/Chaloner Street - Riverside.
► The Strand – Kirkdale/Everton.
► Scotland Road (near Wellington Street) – Kirkdale/Everton.
► Victoria Street - Central.
► St Marys Road/Garston Way – Speke Garston.
► Speke Road/Horrocks Avenue – Speke Garston.
► Speke Road/New Mersey Retail Park – Speke Garston.
► Speke Hall Road (near Delph Lane) – Speke Garston.
► Queens Drive/Utting Avenue – Anfield/Clubmoor.
► East Lancashire Road - Croxteth.
If the tender process is given the go ahead, it is expected that contracts will
be let by the end of the year and, subject to planning approval, they will be in
place from summer 2017. |
