½
of adults in the North West admit to overspending on food at Christmas
50% of adults in the North West admit
to spending too much on food at Christmas, according to a new nationwide poll by
ComRes for charity Christian Aid about festive charitable giving and food waste
habits. The poll also revealed:-
► Of those in the North West who admitted to overspending on food at Christmas,
50% say they would overspend by up to ₤50, and 20% by ₤50 to ₤100.
► People of the North West most likely to say they bin Brussel sprouts (13%),
Christmas pudding (12%) and cranberry sauce (9%) from the Christmas dinner.
► 43% of people in the North West said they're more likely to help those less
fortunate at Christmas than at other times of the year.
The poll is published as Christian Aid launches stop motion film:- 'Oh
What A Waste,' using real food from the traditional Christmas dinner, combined with
a unique version of The Twelve Days of Christmas, to highlight the vast quantity
of edibles the UK public throws away every year.
The statistics used in the film are based on existing research and include 70
million mince pies, 4 million puddings and 2 million turkeys. The film is
part of the charity's annual Christmas Appeal, and is encouraging people to save
their money this Christmas and spend it on food that really matters; waste
less, save money and save lives.
For every pound the public give to the appeal to support people living in
poverty, the UK Government will also give a pound. That's double the support for
families struggling to feed themselves in South Sudan, meaning even more mothers
and infants under 5 in South Sudan will be saved from the life threatening
effects of malnutrition.
Eirlys Jessop, Christian Aid's Regional Coordinator for Southport, said:-
"We really hope the people of Southport enjoy Oh What A Waste as a bit of
festive fun, but that it also highlights an important issue. If we all cut back
a little on food we tuck into this Christmas, we can all save a little and waste
less. Hunger is not inevitable. There is enough food in the world to feed
everyone; yet thousands of people around the world, including South Sudan, still
go to bed hungry. The crisis in the African nation has reached unprecedented
levels, with an estimated 6 million people facing food insecurity. If left
untreated, acute malnutrition; the most extreme form of food crisis; can lead to
death. Please do share the film, waste less and donate what you can to our
Christmas Appeal; with all donations being doubled by the UK Government."
Just ₤5 could provide a cash voucher to provide enough food for a family for 4
days, and ₤10 feed a family in South Sudan for a week.
Donations made to the Christmas Appeal between 6 November 2017 and 5 February
2018 will be matched up to ₤2.7 million. The UK Government's match will fund our
work in South Sudan.
